Koe Wetzel and Fort Worth company partner on new clothing collection
A big name in country music is partnering with a Fort Worth-based company on a new clothing collection.
Rock & Roll Denim is joining forces with Koe Wetzel on a line of limited edition men’s apparel. The collection merges Rock & Roll Denim’s “authentic Western heritage with Wetzel’s signature aesthetic, showcasing how the brand’s iconic pieces can serve as a canvas for creativity,” according to the company that launched in Cowtown in 2009.
Some of the items available include caps, T-shirts, polo shirts, pearl snap shirts and “Tek Western” shirts.
“It’s very important for us to be able to move around the way we do, and Rock & Roll Denim is what I want to be in whenever I’m on stage,” Wetzel said in a press release. “Moving around as much as we are, making sure we can do the splits if we need to. It’s very vital to what we do on stage. I don’t think we could just stand in place and play the music that we do. Acting crazy on stage kind of goes with the sound that we have.”
The collection is available on Rock & Roll Denim’s website and in retailers like Cavender’s and Boot Barn.
“Aside from his East Texas roots, Koe’s personal and musical style allowed this collection to come together seamlessly,” wrote Jamison Hochster, Rock & Roll Denim president, in a news release. “Koe Wetzel embodies our brand’s ethos. We’ve both cultivated engaged fans and an authentically Western style, and it’s exactly the kind of creative partnership that we pride ourselves on at Rock & Roll Denim.”
More on Koe Wetzel
Wetzel is a native of Pittsburg, Texas.
His debut album “Out on Parole” released in 2015, and he’s released a few more over the past decade. His latest album “The Night Champion” released last week.
Wetzel has played several times in Fort Worth over the years, including at Panther Island Pavilion, Billy Bob’s Texas, Dickies Arena and Texas Motor Speedway.
He last played Cowtown just a few months ago at Koe Wetzel’s Riot Room, his namesake bar and restaurant that opened in 2023.
