Why George Strait, Mark Cuban and Matthew McConaughey banded together for Texas
Matthew McConaughey, George Strait and Mark Cuban are urging Texas residents to keep the state clean in an updated round of “Don’t Mess With Texas” public service announcements.
The celebrities, which also include Eva Longoria, Marsai Martin, Ally Brooke and Brittany Broski, urge Texas residents to properly dispose of face coverings, gloves and wipes amid the coronavirus pandemic.
The PSAs are airing on TV networks, cable channels and digital platforms.
“Unfortunately, we’re seeing a significant uptick in the amount of PPE litter. Not only is it unsightly, it is also harmful to the environment and a danger to public health,” Becky Ozuna, program administrator for the Don’t mess with Texas campaign, said in a release. “When you’re done with your masks, gloves and wipes, do the right thing and dispose of them properly. This simple action helps keep Texas clean and safe.”
The state is selling “Don’t Mess with Texas” cloth masks at TexasHighways.com to help promote keeping the state litter-free. The masks are washable and include a filter pocket.
It is illegal to litter in Texas with fines up to $500. Litter weighing more than five pounds could net a fine up to $2,000.
More than 360 million pieces of litter accumulate on Texas roads every year, according to the state. Half of the litter is discarded from vehicles.
