New Dallas Cowboys boots cost over $100 for each year since they last won a ring
A new Lucchese and Dallas Cowboys collection launched Friday, Aug. 15, sporting four-figure boots with the team’s colors and logo.
Fans can buy a few different boots in honor of the team’s legacy — The 1960, which retails for $3,495 and is named for the year the Cowboys were founded; and The Gina, a $995 boot that’s identical to what the Dallas Cowboys Cheerleaders wear. Lucchese is the official bootmaker for the Dallas Cowboys.
These price tags are not uncommon at Lucchese. The luxury boot brand uses real leather and handcrafts every pair of boots. Their most expensive piece of footwear is a pair of $16,995 alligator boots.
Fans who would like to sport fancy America’s Team merchandise can find items in the Lucchese x Cowboys collection that cost a little less than a regular season home game ticket.
Here’s what customers can buy.
What’s in the Lucchese x Cowboys collection?
The cheapest item in the Lucchese x Cowboys collection is a $64 T-shirt. The most expensive item is The 1960 boots.
As for the boots, here are the new styles from the collection:
- The 1960, made from Navy Sueded Caiman: $3,495.
- Priscilla Exotic, 17-inch-tall silhouette, crafted with Navy Sueded Caiman and Dove Grey Goat leather: $2,995.
- Dale Exotic, two-inch stacked leather heel, Navy Sueded Caiman vamps, and Dove Grey Goat leather: $1,995.
- The Gina, crinkle patent boot featuring the signature Dallas Cowboys star logo in black patent leather: $995.
- The Signal, black Giant Caiman Belly and deep blue Italian suede: $995.
- The Caller, Full Quill Ostrich brown leather: $895.
There are many other black, blue, brown and white styles available from the previous Lucchese x Cowboys collection, which can be found on Lucchese’s website here.
Besides boots, the collection also has:
- Ostrich leather clear game day bag: $795 or $395.
- Women’s fur coat: $1,895.
- Men’s sports coat: $1,795.
- Women’s fringe jacket: $1,295.
- Lucchese ostrich leather football: $595.
- Puffer vest: $595.
- Men’s button down shirts: $225-$595.
- Women’s button down shirts: $225.
- Men’s jeans: $245.
- Women’s jeans: $225-$245.
- Quarter zip: $155.
- Long sleeve tee: $85.
- T-shirt: $65.
- Joe cap: $75.
How long will the Lucchese x Cowboys collection be available?
Some items are already selling out (like The 1960, The Gina and The Priscilla Exotic). However, the collection should be available while supplies last. Customers can still order sold out items for pre-order.
Lucchese and Cowboys have a five-year contract that began in 2024.
Where can you find Lucchese in Fort Worth?
The new collection items will be available at Fort Worth stores beginning in early September.
Lucchese is in Fort Worth at the Stockyards at 128 East Exchange Ave. and in Mule Alley at 200 Mule Alley.
This story was originally published August 15, 2025 at 1:56 PM.