Fans can visit this ‘Landman’ cafe for one weekend only — but there’s a catch
The Patch Cafe is the local watering hole for “Landman” characters to grab a Michelob Ultra or scarf down a chicken fried steak.
While the Midland restaurant is fictional, the set is located in Fort Worth (9840 Camp Bowie West Blvd.) at the former home of Dayne’s Craft Barbecue. There are plans for an actual restaurant in the building, although those are still in the works.
For one weekend only, Paramount is giving “Landman” fans a chance to visit the Patch Cafe and order a drink.
Here’s what to know.
Patch Cafe to open at San Diego Comic Con 2025
No, “Landman” is not opening up the Fort Worth set for visitors.
Instead, Paramount is recreating the Patch Cafe at an immersive fan experience at San Diego Comic-Con from July 23-27. The cafe set is just one of the activations Paramount is hosting at SDCC, along with experiences for shows like “Dexter: Resurrection,” “Mission: Impossible” and “Star Trek: Strange New Worlds.”
Here’s a descriptor for what to expect at the “Landman” activation:
“Step into an authentic slice of Midland, Texas and kick back in a faithful recreation of the series’ favorite watering hole. Guests can order up signature drinks at the bar in a M-Tex souvenir mug.”
The interactive event is set inside the Happy Does bar in San Diego at 340 Fifth Ave. Anyone can attend the event, as no SDCC badge is required for entry.
More on ‘Landman’
“Landman” is described as a “modern-day tale of fortune seeking in the world of West Texas oil rigs.”
The Billy Bob Thornton-led series premiered on Paramount+ in November 2024 and wrapped its 10-episode first season on Jan. 12. The drama is co-created by Taylor Sheridan and Christian Wallace, who created the “Boomtown” Texas Monthly podcast that the show is based on.
“Landman” season 1 starred Thornton, Demi Moore, Jon Hamm, Paulina Chávez, Jacob Lofland, Ali Larter, Michelle Randolph, Kayla Wallace, James Jordan, Colm Feore and Mark Collie. Michael Peña, Andy Garcia and Dallas Cowboys owner Jerry Jones appeared in guest roles.
All episodes of “Landman” season 1 are streaming on Paramount+.
