Luke Combs halftime show kicks off Dallas Cowboys’ Salvation Army Red Kettle Campaign
Country artist Luke Combs will help kickoff the Salvation Army’s Red Kettle Campaign with a halftime performance on Thanksgiving Day at AT&T Stadium.
The Dallas Cowboys host the Las Vegas Raiders at 3:25 p.m. Thursday.
Combs, who was named the CMA Entertainer of the Year earlier this month, announced the news during his concert at American Airlines Center in Dallas Thursday night.
The Cowboys have been highlighting the Red Kettle Campaign during the Thanksgiving game for the past 25 years with performances from a diverse group of acts including Meghan Trainor, Eric Church, Selena Gomez, Kenny Chesney, Kelly Clarkson, Destiny’s Child, and Reba McEntire.
The Red Kettle Campaign aims to rally support to provide Christmas gifts, food, shelter, rent and utility assistance to millions of people struggling during the holiday season, especially in the midst of the COVID-19 pandemic poverty.
“Considering I’m a huge football fan, the Dallas Cowboys were always on our TV on Thanksgiving Day growing up, so it is a complete honor to be a part of their 25th Thanksgiving Day halftime show supporting The Salvation Army’s Red Kettle Campaign,” Combs said in a release. “I’m used to seeing my friend Ezekiel Elliott jump into the Salvation Army’s red kettle, so I’ve become very familiar with their program, and I’m humbled to be able to try and help put food on people’s tables and presents under their trees for Christmas. I hope lots of people will become aware of how they can help this year and beyond through my performance.”
Cowboys executive vice president Charlotte Jones Anderson helped create the annual halftime concert to spread the word on the Salvation Army.
“Luke Comb’s energy and spirit are just what we need to put a spotlight on the campaign in this milestone year and especially when so many people are struggling due to pandemic poverty,” said Jones, who is former national advisory board chairperson for The Salvation Army. “We are so excited to have Combs perform on our national stage for a halftime show that I’m sure will inspire hope and generosity.”
The Red Kettle Campaign is the largest and longest-running fundraiser of its kind. Funds raised in 2020 supported services for more than 30 million Americans. The Salvation Army estimates it will need $175 million to help keep Americans in their homes this season. That’s almost 50% more than the 2020 total.
This story was originally published November 19, 2021 at 2:07 PM.
