It looks like football and boxing go well together.
At least it does when it comes to promoting the welterweight world title fight between champion Earl "The Truth" Spence Jr. (23-0, 20 knockouts) of Dallas and challenger Oscar Ocampo (22-0, 13 knockouts).
The fight will be held inside The Ford Center at The Star in Frisco, headquarters of the Dallas Cowboys.
At the Wednesday news conference, there were cheerleaders and even personalized football jerseys for the boxers.
But that's just part of the glitz that the Cowboys have added to their first boxing event at The Ford Center.
And, it doesn't take anything away from the fight and champion Spence, who last fought in Dallas in November 2015.
Tickets for the event, which is promoted by TGB Promotions in association with Man Down Promotions, go on sale Friday at 10 a.m. and can be purchased on SeatGeek.com, which recently became the ticket distributor for the Cowboys.
"This is a big opportunity for me. This has been a lifelong dream of mine. I can’t wait to fight in front of my hometown fans that have been rooting for me since the amateurs. It’s great to bring this event to Ford Center," Spence said. "I’m happy to defend my title against a great contender like Ocampo and I hope everyone comes out and supports their champion."
The Ford Center seats 12,000. It has already hosted a variety of events, recently including lacrosse.
But the Cowboys' presence is clear for this event and it's personal for Spence Jr.
"It’s going to be a great feeling being at this venue on fight night. When I was a kid, I thought I was going to be playing for the Cowboys," Spence said. "So this is just going to be a wonderful opportunity. I’ve already talked to a lot of Cowboys players who are excited to come see me fight."
Ocampo, who is from Ensenada, Baja California, Mexico, has a different take on the venue hype and the Cowboys hype.
"I know that this is a great opportunity to be fighting here in Spence’s hometown. That’s a plus for me and it motivates me. I’m going to be ready to fight for 12 rounds," Ocampo said. "It’s supposed to be tough with the crowd against me and I know I’m the underdog, but my mind is only on the fight. I’m just fighting one man, not a whole crowd. I know that I have what it takes."
Cowboys vice-president Stephen Jones also attended the news conference and praised the matchup.
"These are two really special young men on this stage and this is the kind of event that we had in mind when we opened The Star. To be able to have great athletes like these as part of unique events at The Star is something we’re very excited about," Jones said. "We like to create versatility for this venue and we want to bring all types of sporting events here."