Dallas Cowboys owner Jerry Jones is having big thoughts about next month’s Canelo Alvarez vs. Liam Smith fight at AT&T Stadium.
Jones believes that it will be the best attended fight in the stadium’s history, drawing more than the 41,843 fans that watched the Manny Pacquiao-Joshua Clottey fight in March 2010.
In November 2010, 41,374 attended the Pacquiao-Antonio Margarito fight. But Jones said the ticket demand has been great so far for the Sept. 17 fight night, headlined by Canelo-Smith.
“We can configure and get a few more in there than we got with Pacquiao relative to having the seats where we want them to see,” Jones said. “On the basis that we configure boxing where we want, we utilize our digital center-hung boards so if anybody is a little farther than normal from it, those fighters will be 70-feet tall. When they’re in there, they’ll see their baby blue eyes.
“We do expect our largest crowd that we’ve had for boxing.”
Jones spoke of the upcoming fight alongside former boxer Oscar De La Hoya, who is promoting the fight through his company, Golden Boy Promotions.
De La Hoya joined Jones in his tower during Tuesday’s practice, and then addressed the team briefly after practice.
“I’m here to bring a little bit of the fight in me and hopefully instill it in your great team,” De La Hoya said, looking at Jones. “I wish you a very successful year. America is waiting for that championship to present to you as the owner, as a person who really cares about the organization.
“We’re privileged to stage a tremendous fight card on Sept. 17 with Canelo Alvarez and Liam Smith.”
Jones called himself an Alvarez fan, particularly after watching Alvarez knock out Amir Khan in his last fight in May.
“Just couldn’t sleep thinking about what it might be for him to come to Texas,” Jones said. “One of the neatest things is the basic complementary interest that we have with our fan base.
“I was very aware of where we are with our basic fan base, great numbers of Hispanic fans. We have more Hispanic fans than anyone in football. Football is one of the most popular sports, so yes, I knew of that association.”