Since becoming the title sponsor in 2019, Charles Schwab has given a custom car to the winner every year, except for 2020, when it instead donated to COVID-19 relief. The only commonality with the cars is they are all “Schwab blue,” and have some sort of tartan upholstery.
Mason Reed, managing director of retail acquisition and corporate marketing at Charles Schwab, talked about how giving away these custom cars has added to the tournament.
“If you add to that the fact that golf is steeped in tradition, trying to find new traditions presents a great opportunity for us, which was the genesis of starting to have a car trophy, if you will. And we jumped through a lot of hoops and had a lot of debate about this at the beginning when we wanted to do it for the very first time, and immediately it became embraced by everybody. … So it’s really taken on a life of its own,” said Reed.
Take a look at each car given away by the tournament and decide which one you’d most like to take for a ride.
The 1982 Schwab Scrambler, which will be awarded to the winner of the 2026 Charles Schwab Challenge. Courtesy of Charles Schwab
The 1975 Schwab Stingray sits on display at the Charles Schwab Classic in May 2024 at Colonial Country Club in Fort Worth. The Stingray features a V8 motor, a custom console with the champion’s name engraved, and hand-stitched upholstery with the Invitational’s signature tartan plaid trim. Amanda McCoy amccoy@star-telegram.com
A 1973 Schwab Bronco sits on display during the first round of the Charles Schwab Challenge in May 2023 at Colonial Country Club in Fort Worth. Amanda McCoy amccoy@star-telegram.com
The 1973 Schwab Firebird, awarded to the 2022 Charles Schwab winner, Sam Burns.
A 1973 Charles Schwab Challenger, given to Kevin Na, the 2019 winner of the Charles Schwab Challenge. Courtesy of Charles Schwab Challenge
A restored 1946 Power Wagon was unveiled as the Champions Prize for the 2021 Charles Schwab Challenge in May 2021. Amanda McCoy amccoy@star-telegram.com
Lawrence Dow is a digital sports reporter from Philadelphia. He graduated with a master’s degree in journalism from USC. He’s passionate about movies and is always looking for a great book. He covers the Texas Rangers and other sports.
