March Madness by the numbers: Costs, profits, gamblers and traveling fans

The NCAA Tournament is upon us, but the madness of March goes beyond the court. The amount of money the TV industry, its advertisers and fans spend on the tournament are pretty crazy too.
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The NCAA Tournament is upon us, but the madness of March goes beyond the court. The amount of money the TV industry, its advertisers and fans spend on the tournament are pretty crazy too.

Drew Davison is the TCU and Big 12 sports writer for the Star-Telegram. He’s covered everything in DFW from Rangers to Cowboys to motor sports.

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