Press Waffle from Crockett Row on ‘Shark Tank’ Sunday
The Food Hall at Crockett Row is not exactly “Shark Tank.”
But the operators of Press Waffle Co., a Belgian waffle stand inside the west Fort Worth food hall, will be on the ABC show Sunday.
Brothers Bryan and Caleb Lewis will be pitching their waffles for national franchising. They have three waffle stands right now, with the other two in Plano and Houston. They plan on opening another one in Oklahoma City.
If you’ve never gone — a lot of Cultural District visitors have yet to find the food hall — Press Waffle offers sweet or savory Belgian “Liege” waffles in flavors such as the “Happy Camper” with cookie butter, chocolate syrup and toasted marshmallow.
It’s the Lewises’ first time on “Shark Tank,” but not the first time they auditioned. The brothers both have a deep love for the show, Bryan even claiming to have seen every episode at least twice. The Lewises auditioned last year and made it past several rounds but didn’t make it all the way. This year, however, they were able to demonstrate growth in their business model after Press Waffle locations opened in Fort Worth and Houston.
When they made it to the tank itself, their deep knowledge of the show actually helped.
“You would think I’d be star struck, but it was almost the opposite,” Bryan said. “I felt like I knew them so well, I knew what Kevin was going to ask me … that was because I knew their investment style.”
Their panel consisted of Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner and Robert Herjavec — the “OG” sharks, Bryan said.
The Lewises couldn’t reveal what happened during their presentation, but they said they were proud of their performance.
“We felt confident leaving the tank,” Caleb said. “As far as what we wanted to do and say about our company, we were proud of our performance.”
The episode will air Sunday at 9 p.m. Press Waffle will host a watch party at the Plano location in Legacy Hall.
Bryan Lewis came up with the idea after visiting a waffle stand in Edinburgh, Scotland, according to their original Kickstarter website.
Press Waffle Co.. is open for lunch and dinner daily; 817-476-3182, presswaffleco.com.
This story was originally published March 18, 2019 at 11:02 PM.
