Cowboys named world’s most valuable sports team - again

Seems like just a couple of weeks ago we were talking about Dallas Cowboys owner Jerry Jones being the most important man in the NFL. More important than Roger Goodell. And it was.

Now Forbes has named the Dallas Cowboys the most valuable sports team in the world — again, officially. To the tune of $4 billion. It was just last year that Forbes named the Cowboys the world’s most valuable team for the first time, surpassing futbol’s Real Madrid, although it didn’t make the official annual list issued in July.

No matter that the Cowboys haven’t made it to the Super Bowl in 20 years.

“The Cowboys are the poster child for the NFL’s ability to make bank, with a sports-team record $270 million in operating profit during the 2014 season,” writes Forbes senior editor Kurt Badenhausen. "Rich broadcast deals help raise the value of all NFL teams, but owner Jerry Jones separates the Cowboys from the pack by controlling and maximizing the revenue streams from his $1.2 billion home, AT&T Stadium.”

Recall that Jones paid $140 million for the Cowboys, along with Texas Stadium, in 1989 from H.R. “Bum” Bright.

Real Madrid is valued at a paltry $3.65 billion.

Tennis anyone?

This story was originally published July 13, 2016 at 12:59 PM with the headline "Cowboys named world’s most valuable sports team - again."