The Cowboys’ selections in the 2018 NFL Draft have looked promising on the field, at least thus far.
As for the event itself, the TV ratings for the spectacle set a record on the first night.
Owner Jerry Jones and the organization, along with the NFL and many businesses in DFW, benefited from the draft, too.
The Dallas Sports Commission revealed Monday that the 2018 NFL Draft produced an economic impact of $125.2 million. That figure is a record for the event.
Sign Up and Save
Get six months of free digital access to the Star-Telegram
The number was calculated using information from VisitDallas.
“We believe the NFL Draft has been one of our most successful events, specifically, from a community engagement standpoint,” said Charlotte Jones Anderson, Chief Brand Officer of the Dallas Cowboys, told the Dallas Sports Commission.
“Not only did the news coverage of community outreach receive more than 1 billion media impressions alone - but the Draft touched more people than ever before. The NFL Draft provides one of the greatest platforms for a region to engage entire school districts, partners and communities as it’s an event that, through the game beyond the field, can make all dreams come true.”
Last November, Jones Anderson explained to the Star-Telegram how the Cowboys pitched the potential of AT&T Stadium, the region and the fandom in the state to the NFL.
“I think the league chose to come here because Texas is the heart of football, and this is where the game is strong and is viable, and probably more so than any other part of the country,” Anderson said. “The league is very smart about things like that. They want to go where there is the most engagement that they can possibly get.”
The NFL league office was also pleased with the participation and financial outcomes.
“The Draft in Dallas once again raised the bar for host cities for what has become one of the most anticipated sporting events of the year,” Peter O’Reilly, NFL Senior Vice President, Events & Club Business Development, told the Dallas Sports Commission. “We are grateful to the Dallas Cowboys, Dallas Sports Commission, and all of our partners for helping to create such a memorable event for our fans, clubs, incoming players and media.”
The event was held at Radio City Music Hall through 2014. It was held in Chicago in 2015 and 2017 before moving to Philadelphia in 2017.
Unfortunately, for the Cowboys, DFW and the state of Texas, the draft will continue to rotating the event to a different city every year.
The 2019 NFL Draft will take place April 25-27 in Nashville, Tenn.