‘Big Sexy’ Colon is big-time funny in Kingsford ad with Rangers teammate DeShields

Finally, Big Sexy has found endorsement work.

What took so long?

Kingsford Charcoal released an advertisement featuring Texas Rangers right-hander Bartolo Colon grilling and eating as he does so. The grill work, the ad suggests, has been the key to the 45-year-old’s 21-season MLB career.

Center fielder Delino DeShields plays the young up-and-comer seeking advice from the veteran pitcher, who earlier this season became the all-time leader in wins by a pitcher from Latin America.

Colon tells him the key is, “No days off.”

Cue the grilling montage, which includes Colon doing squats with a dead pig draped around his neck and upright rows with backs of Kingsford.

Solid product placement.

The ad ends with Colon spreading advice in Spanish to DeShields — “Off-season doesn’t exist, friend” — and an NSFW outtake.

Colon said that he enjoys doing commercials but doesn’t do many because he isn’t confident that he will be able to correctly pronounce words in English. He said that he and DeShields had trouble keeping straight faces as they shot the commercial but eventually got it done.

Colon still hasn’t seen the commercial, which was shot earlier this month near Globe Life Park.

“It’s the same as when I’m pitching: I always have fun,” Colon said. “I know I can speak English, but sometimes it seems harder to me than it looks.

This story was originally published September 26, 2018 at 1:19 PM.