AT&T Stadium is one of the most famous and recognizable stadiums in the U.S., but before the 2026 FIFA World Cup , the stadium is covering up every mention of AT&T.
The reason is to protect the exclusivity of sponsors and protect brands that partner with FIFA during the World Cup. All previous branding must be scrubbed ahead of game action taking place.
That started visibly happening at the stadium Wednesday.
As part of the requirement, AT&T Stadium will be known as Dallas Stadium during the World Cup.
The first World Cup game at Dallas Stadium will be between the Netherlands and Japan at 3 p.m. June 14.
Game schedule dates, times, locations NEXT UP: Game dates, times, locations, channel July 7 Rangers 8, L.A. Angels 3 July 8 L.A. Angels 13, Rangers 1 July 9 Rangers 7, L.A. Angels 6 July 10 Rangers 7, Houston 3 July 11 Houston 9, Rangers 3 July 12 Rangers 6, Houston 5 All-Star break July 17 at Atlanta, 6:15 p.m., CW July 18 at Atlanta, 3:10 p.m., RSN July 19 at Atlanta, 12:35 p.m., RSN July 20 vs. Chicago White Sox, 7:05 p.m., RSN July 21 vs. Chicago White Sox, 7:05 p.m., RSN July 22 vs. Chicago White Sox, 7:05 p.m., RSN July 2 Wings 86, Connecticut 83 July 5 Wings 89, Toronto 76 July 7 Wings 88, New York 77 July 10 Wings 108, Toronto 95 July 12 Wings 96, Chicago 91 July 19 vs. Los Angeles, 12 p.m., ABC July 20 vs. New York, 7 p.m., TBD July 22 at Portland, 9 p.m., KFAA, USA, CNBC All-Star break July 29 vs. Atlanta, 7 p.m., KFAA, USA July 31 at Washington, 6:30 p.m., Ion 2026 season Aug. 29 vs. North Carolina (at Dublin), 11 a.m., ESPN Sept. 12 vs. Grambling State, 7 p.m., ESPN+ Sept. 19 vs. Arkansas State, 7 p.m., ESPNU Sept. 26 at Central Florida, TBA Oct. 3 vs. BYU, TBA Oct. 17 at Baylor, TBA Oct. 24 vs. West Virginia, TBA Oct. 31 vs. Kansas, TBA Nov. 6 at Arizona, 9:15 p.m., ESPN Nov. 14 vs. Kansas State, TBA Nov. 21 vs. Utah, TBA Nov. 26 at Texas Tech, 7 p.m., ESPN Sept. 13 at N.Y. Giants, 7:20 p.m., NBC Sept. 20 vs. Washington, 3:25 p.m., Fox Sept. 27 vs. Baltimore (at Rio de Janeiro), 3:25 p.m., CBS Oct. 4 at Houston, 12 p.m., Fox Oct. 8 vs. Tampa Bay, 7:15 p.m., Amazon Prime Video Oct. 18 at Green Bay, 7:20 p.m., NBC Oct. 26 at Philadelphia, 7:15 p.m., ESPN, ABC Nov. 1 vs. Arizona, 12 p.m., Fox Nov. 8 at Indianapolis, 12 p.m., Fox Nov. 15 vs. San Francisco, 3:25 p.m., Fox Nov. 22 vs. Tennessee, 12 p.m., Fox Nov. 26 vs. Philadelphia, 3:30 p.m., Fox Dec. 7 at Seattle, 7:15 p.m., ESPN, ABC Dec. 20 at L.A. Rams, 3:25 p.m., CBS Dec. 27 vs. Jacksonville, 7:20 p.m., NBC Jan. 3 vs. N.Y. Giants, 12 p.m., Fox Jan. 9 or 10 at Washington, TBA All local matches at AT&T Stadium Group stage June 14 Japan 2, Netherlands 2 (Group F) June 17 England 4, Croatia 2 (Group L) June 22 Argentina 2, Austria 0 (Group J) June 25 Japan 1, Sweden 1 (Group F) June 27 Argentina 3, Jordan 1 (Group J) Knockout round June 30 Norway 2, Ivory Coast 1 (round of 32) July 3 Egypt 1, Australia 1 (Egypt wins 4-2 on PKs) (round of 32) July 6 Spain 1, Portugal 0 (round of 16) July 14 Spain 2, France 0 (semifinal) May 2 FC Dallas 2, NY Red Bulls 0 May 9 FC Dallas 3, Salt Lake 1 May 13 Vancouver 3, FC Dallas 2 May 16 FC Dallas 3, San Jose 2 May 23 FC Dallas 2, Colorado 1 World Cup break July 22 at Portland, 9:30 p.m., Apple TV July 25 at San Diego, 8:30 p.m., FS1, Apple TV Aug. 1 at LA Galaxy, 9:30 p.m., Apple TV Aug. 5 vs. Queretaro (at Mansfield Stadium), 7:30 p.m., Apple TV Aug. 8 vs. Chivas de Guadalajara (at San Jose, Calif.), 8 p.m., Apple TV July 25 Drift n Drag Aug. 1 NASCAR Racing Experience Aug. 29 Team Texas: David Starr's Racing School Sept. 5 NASCAR Racing Experience
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Lawrence Dow
Fort Worth Star-Telegram
Lawrence Dow is a digital sports reporter from Philadelphia. He graduated with a master’s degree in journalism from USC. He’s passionate about movies and is always looking for a great book. He covers the Texas Rangers and other sports.
