AT&T Stadium is one of the most famous and recognizable stadiums in the U.S., but before the 2026 FIFA World Cup , the stadium is covering up every mention of AT&T.
The reason is to protect the exclusivity of sponsors and protect brands that partner with FIFA during the World Cup. All previous branding must be scrubbed ahead of game action taking place.
That started visibly happening at the stadium Wednesday.
As part of the requirement, AT&T Stadium will be known as Dallas Stadium during the World Cup.
The first World Cup game at Dallas Stadium will be between the Netherlands and Japan at 3 p.m. June 14.
Game schedule dates, times, locations NEXT UP: Game dates, times, locations, channel May 18 Colorado 7, Rangers 6 May 19 Rangers 10, Colorado 0 May 20 Rangers 5, Colorado 4 May 22 L.A. Angels 9, Rangers 6 May 23 L.A. Angels 5, Rangers 2 May 24 L.A. Angels 2, Rangers 1 May 25 Houston 9, Rangers 0 May 26 vs. Houston, 7:05 p.m., RSN May 27 vs. Houston, 7:05 p.m., RSN May 28 vs. Houston, 7:05 p.m., RSN May 29 vs. Kansas City, 7:05 p.m., CW May 30 vs. Kansas City, 3:05 p.m., FS1, RSN May 31 vs. Kansas City, 1:35 p.m., RSN May 14 West Virginia 2, TCU 0 May 15 TCU 4, West Virginia 0 May 16 West Virginia 6, TCU 4 Big 12 Tournament (at Surprise, Ariz.) May 20 No. 11 Kanas State 9, No. 7 TCU 4 (second round) Season over May 14 Minnesota 90, Wings 86 May 18 Wings 92, Washington 69 May 20 Wings 99, Chicago 89 May 22 Atlanta 86, Wings 69 May 24 Wings 91, New York 76 May 28 vs. Las Vegas, 7 p.m., Amazon Prime Video June 1 vs. Seattle, 7 p.m., KFAA, USA June 5 at Los Angeles, 9 p.m., Ion June 9 at Minnesota, 7 p.m., KFAA June 11 vs. Phoenix, 8 p.m., Amazon Prime Video 2026 season Aug. 29 vs. North Carolina (at Dublin), 11 a.m., ESPN Sept. 12 vs. Grambling State, TBA Sept. 19 vs. Arkansas State, TBA Sept. 26 at Central Florida, TBA Oct. 3 vs. BYU, TBA Oct. 17 at Baylor, TBA Oct. 24 vs. West Virginia, TBA Oct. 31 vs. Kansas, TBA Nov. 6 at Arizona, TBA Nov. 14 vs. Kansas State, TBA Nov. 21 vs. Utah, TBA Nov. 26 at Texas Tech, 7 p.m., ESPN Sept. 13 at N.Y. Giants, 7:20 p.m., NBC Sept. 20 vs. Washington, 3:25 p.m., Fox Sept. 27 vs. Baltimore (at Rio de Janeiro), 3:25 p.m., CBS Oct. 4 at Houston, 12 p.m., Fox Oct. 8 vs. Tampa Bay, 7:15 p.m., Amazon Prime Video Oct. 18 at Green Bay, 7:20 p.m., NBC Oct. 26 at Philadelphia, 7:15 p.m., ESPN, ABC Nov. 1 vs. Arizona, 12 p.m., Fox Nov. 8 at Indianapolis, 12 p.m., Fox Nov. 15 vs. San Francisco, 3:25 p.m., Fox Nov. 22 vs. Tennessee, 12 p.m., Fox Nov. 26 vs. Philadelphia, 3:30 p.m., Fox Dec. 7 at Seattle, 7:15 p.m., ESPN, ABC Dec. 20 at L.A. Rams, 3:25 p.m., CBS Dec. 27 vs. Jacksonville, 7:20 p.m., NBC Jan. 3 vs. N.Y. Giants, 12 p.m., Fox Jan. 9 or 10 at Washington, TBA May 2 FC Dallas 2, NY Red Bulls 0 May 9 FC Dallas 3, Salt Lake 1 May 13 Vancouver 3, FC Dallas 2 May 16 FC Dallas 3, San Jose 2 May 23 FC Dallas 2, Colorado 1 World Cup break May 30 Urban Racing June 6 SCC Laps for Charity June 13 NASCAR Racing Experience June 20 Team Texas - David Starr's Racing School June 20 Urban Racing
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Lawrence Dow is a digital sports reporter from Philadelphia. He graduated with a master’s degree in journalism from USC. He’s passionate about movies and is always looking for a great book. He covers the Texas Rangers and other sports.
