TCU

TCU’s Triple Threat: How three transfers have helped make Horned Frogs a national contender

In April 2024, Hailey Van Lith, Sedona Prince and Madison Conner gathered in one of the offices at TCU’s basketball practice facility.

There were neither coaches nor other players present. Prince and Conner were trying their best to sell Van Lith on playing for the Horned Frogs.

Conner and Prince were coming off the best seasons of their career in 2023 when they led the Horned Frogs to a 21-12 finish after the program won just eight games in 2022. The duo thought they could achieve more in 2024, but they needed a player like Van Lith to seal the deal.

“To hear about Hailey Van Lith, she’s such a massive name,” Prince said at the recent Big 12 Tournament. “Her spirit going into that room and just talking to her, we were immediately like, ‘We could do something special here.’ And the way she spoke to us, she was like, ‘I want to make history, I want to win, be part of a great team.’

“And that’s when I knew this was going to be something really, really special.”

That meeting set the course for the best season in program history as Van Lith, Conner and Prince formed a formidable combo that rivals any other trio in the country.

After posting a 31-3 record, winning the Big 12 regular-season and conference tournament championships, there are a multitude of reasons why TCU could go far in the NCAA Tournament.

But the three biggest are Van Lith, Conner and Prince.

Their journeys to Fort Worth were as different as their games on the court, but they’ve all come together to help TCU redefine its program.

TCU center Sedona Prince (13) speaks with her team during a timeout against Baylor at Foster Pavilion in Waco on Sunday, March 2, 2025.
TCU center Sedona Prince (13) speaks with her team during a timeout against Baylor at Foster Pavilion in Waco on Sunday, March 2, 2025. Chris Torres ctorres@star-telegram.com

Prince: The trailblazer

Prince was the first domino to fall when she committed to new head coach Mark Campbell and the Horned Frogs on April 17, 2023. Prince became a national figure in 2021 when she exposed the differences in how females athletes were treated at the NCAA Tournament compared to their male counterparts.

Her social media videos led to sweeping changes across the sport. But when Prince tore a ligament in her elbow in 2022 at Oregon, she thought her career was over. It was the second time she had to miss a season because of an injury and the wear and tear took a toll on her mentally and physically.

“I was out of college close to eight months recovering from an injury,” Prince said. “After my last injury with my elbow I thought God was giving me a sign that college basketball wasn’t for me. I had a dream since the fourth grade, watching Brittney Griner and Breanna Stewart, I wanted to be them.

“But after injury after injury, after setback after setback I wondered if this was really for me.”

When she learned Campbell was the new TCU women’s basketball coach in Fort Worth, she took it as a sign that she still had more to give the game. Her relationship with Campbell went back to their days at Oregon when Campbell was an assistant coach. There’s only one coach Prince was willing to play for and it was Campbell.

“Two weeks before the (WNBA) draft date I heard Mark got the job and it just clicked that that was for me,” Prince said. “Playing for Mark for two seasons at Oregon, he was the peacemaker in the locker room. He was the person we went to if we were struggling or didn’t understand why we were getting yelled at.

“Everybody that went there, went for Mark.”

Prince already had received enough signs that TCU was the right place for her, but when she took an official visit at the same time as Conner, that meeting would end up being the final confirmation both players needed.

“We kind of hit it off right away,” Conner said. “We went to dinner together, we went and hung out. When we were hanging out it was like let’s do this. She was telling me how great of a guy Mark is and she said ‘Let’s go make history.’ “

Prince was a defensive anchor and rebounder at Oregon, but since arriving in Fort Worth, she’s become a star. In 2023, she started 21 games and she averaged a career-high 19.7 points and 9.7 rebounds. TCU went 21-12 in her first season.

She’s been just as good in 2024, earning first All-Big 12 honors and a spot on the All-Defense team after averaging 17.5 points, 9.6 rebounds and 3.0 blocks. The 6-foot-7 center is a double-double stat machine and one of the most unique players in the sport.

She’s often the tallest player on the court, but also has the skill to match. She’s capable of knocking down mid-range jumpers and is one of the best finishers in the pick and roll in the country.

Her presence in the paint makes TCU special.

TCU guards Madison Conner (2) and Hailey Van Lith (10) celebrate after Conner made a three-point shot against Houston at Schollmaier Arena in Fort Worth on Wednesday, Feb. 26, 2025.
TCU guards Madison Conner (2) and Hailey Van Lith (10) celebrate after Conner made a three-point shot against Houston at Schollmaier Arena in Fort Worth on Wednesday, Feb. 26, 2025. Chris Torres ctorres@star-telegram.com

Conner: The sniper

Van Lith and Prince were already household names, but Conner had yet to break out on the national scene. In her first three seasons at Arizona, Conner only started one game and never had a season shooting over 40% from the floor.


But Campbell saw enough on her film to make him believe that she could do much more than just be a specialist off the bench.


“She averaged five points a game,” Campbell said. “You knew that she was one of the best shooters and we value shooting at such a high level. We thought Madison could really stretch the court and play an important role.”


Conner wouldn’t just be an important player, she would become a record-breaker. In her first season, Conner set a school record for 3-pointers in a season, scored the most points in regulation (41) in program history and also set a NCAA record with 52 3-pointers in a 10-game span.


Conner averaged a career-high 19.2 points while shooting 38% from 3. She always believed she was capable of having seasons like that; she just needed the opportunity.


“(Campbell) said there’s nothing but playing time here,” Conner said. “So he said regardless of your mistakes, regardless of anything you’re going to go out there and we’re going to give you a chance. He believes in me from the jump, he understood my game and I haven’t really had that.”


Conner’s scoring numbers took an expected drop with the arrival of Van Lith, but her efficiency went up. She shot career-highs in field goal percentage and 3-point percentage while averaging 14.6 points, which earned her a first-team All-Big 12 spot. Conner broke her school record with 118 3-pointers this season.


Not only is she ultimate floor spacer, but her confidence as a shooter spreads throughout the entire team.


“How much confidence do I have in her? I don’t care if she’s at half court, if nobody’s guarding her, shoot it Madison,” Van Lith said during the Big 12 Tournament. “There’s no other shooter like her in the country.”
TCU guard Hailey Van Lith (10) drives past Baylor guard Jada Walker (11) at Baylor at Foster Pavilion in Waco on Sunday, March 2, 2025. Van Lith was named the Big 12 Player of the Year.
TCU guard Hailey Van Lith (10) drives past Baylor guard Jada Walker (11) at Baylor at Foster Pavilion in Waco on Sunday, March 2, 2025. Van Lith was named the Big 12 Player of the Year. Chris Torres ctorres@star-telegram.com

Van Lith: The warrior

Van Lith was the missing piece for the Horned Frogs and she checked all the boxes Campbell was looking for. She was an experienced lead guard who was also one of the biggest names in the sport.


Van Lith also needed a school where she could prove to scouts she was a WNBA draft pick after a rocky season at LSU in 2023-24. Van Lith could’ve gone anywhere in the country. So why pick TCU, a program that hadn’t made the NCAA Tournament since 2010?


“I just had a feeling, I remember I told my dad I need to go check TCU out,” Van Lith said. “Something about it was just on my heart, it. It’s like God was putting it on my heart. As soon as I got to campus, I realized this was the place for me. It was apart of God’s plan for me to be here this year.”


At TCU, Van Lith was the best version of herself as she quickly embraced a leadership role on the team. Van Lith is a fiery competitor who plays the game with a lot of emotion.


That energy, that intensity was something the Horned Frogs desperately needed and it showed in the countless big games Van Lith helped the program win this season.


“Being alongside a leader like Hailey, she’s helped guide me through what high-level leadership is,” Prince said. “Playing with Hailey is a blast. We have so much energy, we compete, competing is fun for us.”


Prince, Conner and Campbell all helped bring out the best version of Van Lith this season. Van Lith became the first Horned Frog to be voted Big 12 Player of the Year after averaging 17.9 points and 5.3 assists. She also became the first player in league history to win POY and Newcomer of the Year in the same season.


It was Van Lith who hit the key layup in the Horned Frogs’ Big 12 tournament championship win over Baylor, which also happened to be her first conference tournament title.


Last March, Van Lith had to endure plenty of scrutiny, much of it unfair after LSU was eliminated in a high-profile Elite Eight game against Caitlin Clark and Iowa.


But that adversity helped her appreciate her time in Fort Worth even more.


“I was thinking about it at the beginning of the tournament, we as humans always question why things are happening to us,” Van Lith said after the title win over Baylor. “If I wouldn’t have had the experiences that I’ve had in the past, I would not be able to realize this blessing that I have in front of me with TCU to its fullest potential.


“I would not be the person that would be able to capitalize off of what this opportunity has been for me.”


TCU teammates Madison Conner (2), Sedona Prince (13), and Hailey Van Lith (10) head back on offense against Houston at Schollmaier Arena in Fort Worth on Wednesday, Feb. 26, 2025.
TCU teammates Madison Conner (2), Sedona Prince (13), and Hailey Van Lith (10) head back on offense against Houston at Schollmaier Arena in Fort Worth on Wednesday, Feb. 26, 2025. Chris Torres ctorres@star-telegram.com

Why it all works

Their paths to Fort Worth were different, but each of the big three had something to prove when they signed with TCU. But how did egos not get in the way, especially after the seasons Prince and Conner had in 2023?

The answer is fit.

We’ve seen all-star trios in the NBA collapse because all of the talent didn’t fit together. But the Horned Frogs’ star trio complements one another perfectly.

Prince’s dominance in the paint is boosted by having shooters like Conner on the wing. Do you really double-team Prince and leave a shooter like Conner open?

Conner’s constantly able to get open shots because of the pressure Van Lith and Prince put on defenses. It also helps that her teammates love to feed Conner, especially in transition.

Van Lith? She and Prince run the pick-and-roll offense like two teammates who have been together for much longer than a season. With Conner’s spacing, Van Lith often has enough room to get buckets from anywhere.

“I think all of our games complement each other,” Van Lith said. “We all need each other to do what we do well. I need Madison and Sedona to play well, I can’t take all the shots and not let them do their thing. That’s going to hurt our team.

“Another thing that makes us very productive is we don’t need to have our best game every night for us to feel good about our games. Me and Madi could both have 25 and Sedona could have 10 and she’s going to come out the next game and still do her job. You can have a down game and then go out in the next and perform. No one is in their feelings.”

The skill and maturity of the trio gives TCU a chance to achieve more history in the NCAA Tournament like winning the first tournament game for the program since 2006 or making the program’s first appearance in the Sweet Sixteen.

This opportunity is what Campbell envisioned when he signed the three of them.

“In this era of NIL, Madison and Sedona, they came to TCU and I didn’t have a dollar,” Campbell said. “They came to TCU because they wanted to build something and they had a chip on their shoulder. Hailey didn’t come here because of any money, Hailey loves basketball more than anything.

“These three came to TCU for the right the reasons and it’s been magical.”

This story was originally published March 15, 2025 at 4:00 AM.

Steven Johnson
Fort Worth Star-Telegram
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