Beer sales coming to Schollmaier Arena for TCU basketball games
TCU is going all-in on beer sales.
Athletic director Jeremiah Donati announced that the school will begin selling beer at Schollmaier Arena for men’s and women’s home basketball games this season.
The school started selling beer at football games this fall after it did so successfully at baseball games during the 2018 season.
“As we look to continually enhance the fan experience, we are excited to announce the addition of beer sales at men’s and women’s basketball games in Ed & Rae Schollmaier Arena starting this season,” Donati said in a statement. “We have received overwhelming positive feedback this fall from the introduction of beer sales at home football games.
“Based on this success, as well as what we’ve had in place at baseball since our initial pilot program in Spring 2018, we believe the timing is right for beer sales at basketball games. As always, we encourage fan responsibility and will ensure all appropriate safety protocols are in place.”
TCU will begin selling beer at basketball games for the men’s home opener on Nov. 7 against Southwestern University. The price will be $7 a beer as it is for football games.
Beer will not be available during the women’s home opener next Tuesday (Nov. 5) against Robert Morris, but will be the rest of the season.
Ticket information is available through TCU’s ticket office.
‘Schollmaier Live’ canceled
TCU will not re-schedule its preseason basketball event, ‘Schollmaier Live.’
The headliner for the event, Hall of Fame basketball player Shaquille O’Neal, couldn’t make it after his sister passed away last week.
This story was originally published October 30, 2019 at 1:27 PM.
