Kroger Marketplace breaks ground in this far north Fort Worth neighborhood
Kroger broke ground in Sendera Ranch on Friday, its second location under construction in fast growing far north Fort Worth.
The 122,000 square foot Marketplace store at Sendera Ranch Boulevard and Rancho Canyon Way will include a Starbucks, sushi counter, Murray’s cheese counter, home goods, apparel and toys. A location at 113 E. Bonds Ranch Road is expected to open this fall.
The stores will be the first big-box grocers near the homes in the new subdivisions around Haslet and southeast Wise County, where some people drive at least 20 minutes to the closest grocery store.
“We start thinking about how things come together, from a staffing standpoint, from an assortment standpoint,” said Rudy DiPietro, president of the Kroger Dallas Division. “We’re already looking at the demographics of these communities to ensure that we have the right products for you when we open.”
The store is expected to creat 250 to 300 jobs, according to John Votava, the Kroger Dallas corporate affairs director. The project is expected to take nine to 12 months to complete.
Fort Worth city council member Alan Blaylock said that one of the biggest challenges in the city of Fort Worth is that the tax base heavily relies on homes.
“The only way to provide meaningful property tax relief is to increase our commercial tax base to offset that expense and shift it toward new businesses like this,” Blaylock said. “Kroger will be a tremendous provider of property tax for our city and that’s revenue that doesn’t have to off the taxpayer.”