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Luis and Shanna Argote are bringing the second ever franchise location of the restaurant Coolgreens to Southlake.
Located at 2211 E. Southlake Blvd. Suite 500, (in the same building as Eyes & Ears and The Bar Method), Coolgreens serves a variety of salads, wraps, sandwiches, grain bowls and flatbreads. The company prides itself on fresh, simple and nutritious food that appeals to a more health-conscious demographic.
The Argotes first heard about Coolgreens at a franchise conference in Dallas last year. Luis said Coolgreens was the first booth they saw, and they fell in love with the concept. In the process of opening their franchise location, the family made visits to Oklahoma City where the original Coolgreens is based, and the food got a ringing endorsement from everyone in the family.
“My oldest son continued to say, ‘We gotta open a Coolgreens,’” Luis said.
Robert Lee, the CEO of Coolgreens, said the first restaurant opened in Oklahoma City in 2009, when healthier restaurant food was not as widely available. Now, 10 years later, there are many more chain restaurants with a health-based focus. Southlake alone has a Salata, Snap Kitchen and Snappy Salads that share a similar demographic to Coolgreens.
Lee said the fact that there are other restaurant chains with a similar model is a good thing, not a bad thing.
“I don’t think we’re at a saturation point yet, but it’s exciting to see new concepts come in,” he said. “Some companies want to be the only one to provide a service, but I don’t think that drives innovation. We learn a lot of things from competitors.”
Luis and Shanna said that, while there are other restaurants with a similar focus, Coolgreens has a menu with enough options to satisfy every member of the family. A mom might want a salad, but her teenage son might want a pesto chicken sandwich, or a bacon blue flatbread.
“We have learned over the last couple days we have a great appeal to the younger people and also to moms and dads,” Luis said. “There’s something for everybody.”
The Argotes also want their restaurant to be a place that gives back to the community. Shanna said they plan on hosting events. She said the hope is that everyone in Southlake will feel warm and welcome and can feel a sense of ownership of the restaurant.
Coolgreens in Southlake officially opened Monday. The restaurant is open 10:30 a.m.-10 p.m. Monday through Saturday and 10:30 a.m.-3 p.m. Sunday. A second Texas location is planned for Richardson, and a third will open later this year in Dallas.