That new TCU hotel? Here's what it will look like

An artist rendering of planned TCU hotel.
An artist rendering of planned TCU hotel. Courtesy of Campus Hotel Ventures

The developer of a planned hotel on the TCU campus says the structure will open in spring 2020, with 150 rooms, a rooftop bar and a 4,000-square-foot ballroom.

Campus Hotel Venture GP LLC, a company that includes longtime hotel executive and former TCU trustee John F. Davis III, has published artist renderings of the planned TCU hotel on its website.

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Artist rendering of planned TCU hotel Campus Hotel Ventures

The six-story structure will feature the golden "TCU buff" brick color similar to many other campus buildings.

A large, purple and white horned frog logo will decorate the front of the structure, on the fifth and sixth floors near the hotel entrance.

The hotel will be built on a 3.4-acre parking lot at 2500 W. Berry St., between Sandage and McCart avenues, on the east end of campus.

Plans for the hotel were approved after the private university's board of trustees' meeting in April. The deal with Campus Hotel Venture includes a 50-year ground lease, with the option for two 10-year extensions.

Davis has 28 years of executive experience in the hotel industry, including his role as chief executive officer of Room Key, a joint venture owned by Choice, Hilton, Marriott, IHG, Hyatt and Wyndham. He also has served as CEO of BirchStreet, a procurement system used by most major hotel companies.

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An artist rendering of the planned TCU hotel. Courtesy of Campus Hotel Ventures

The company hasn't yet decided which hotel name it will carry, Davis said.

"We have not signed a franchise agreement with any brand yet, so we are not announcing a brand," he said in an email.

Construction is expected to begin in December.

The hotel, about five blocks west of University Drive, is walking distance to most destinations on the TCU campus.

It is expected to serve prospective students and their families, visiting professors and athletic teams and alumni.

Campus Hotel Venture is looking at potentially developing similar hotel projects on other college campuses, too.

Until two days ago, Drew Curd had never seen TCU's signature purple, or a lot of other colors. Born red-green colorblind, Curd could not differentiate between certain colors, such as blue and purple. For Christmas, his girlfriend gave him a pair o

Gordon Dickson: 817-390-7796; @gdickson