H-E-B buys more land in North Texas, this time north of Fort Worth: ‘It’s a big deal.’
H-E-B could build a grocery store in Wise County in the near future, according to company and city officials.
On Thursday, the Rhome city council unanimously approved a development agreement, allowing the iconic grocery chain to purchase land in the city’s extra-territorial jurisdiction. The location is at the southeast corner of Farm Road 3433 and U.S. 287 in the growing Reunion development, where thousands of homes are planned..
“It’s a big deal for us,” said Kenneth Crenshaw, who is mayor of the city of about 1,800 residents. “A lot of people were surprised when we announced it. I think it’s going to be the center of attention for southern Wise County.”
Shoppers may have to wait a while, though. H-E-B owns numerous other undeveloped properties, including a site in far south Fort Worth along McPherson Boulevard that it purchased nearly two years ago.
The Rhome announcement came the council met in closed session Thursday night.
An H-E-B spokesperson said in an emailed statement to the Star-Telegram: “As part of our continued growth into North Texas, H-E-B has purchased property in rapidly growing Wise County to build at a later date. H-E-B has a vast portfolio of real estate across the region as we often buy real estate in anticipation of future growth.”
Peter Pincoffs of PMB Investing, the company that is developing Reunion, declined to comment on the agreement.
H-E-B stores are taking shape in other growing areas of North Texas, including Tarrant County. In April 2024, the grocer announced plans for a store on the Bedford-Euless line. It is expected to open in the second half of 2026.
H-E-B opened its first Tarrant County location last spring on Heritage Trace Parkway in far north Fort Worth, followed by a location in Mansfield.
Last week, H-E-B announced it would build its first store in Dallas.