Eats Beat

A hole-in-the-wall Fort Worth Stockyards restaurant is known for chicken-fried steak

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If your favorite steakhouse or Stockyards restaurant is moving or taking a vacation, here’s another cowboy cafe to try.

The Brand Room steakhouse and bar is now serving lunch and dinner again in the Stockyards, high atop the hill on West Exchange Avenue in a rustic storefront from Taylor Sheridan’s “1883.”

The Brand Room, 212 W. Exchange Ave., has been open intermittently for years as a bar. Now, it’s serving dinner Wednesday, lunch and dinner Thursday through Saturday.

This is about as far from fancy as you can get.

Chicken-fried steak, salad and deviled eggs at the Brand Room restaurant.
Chicken-fried steak, salad and deviled eggs at the Brand Room restaurant. Bud Kennedy bud@star-telegram.com

The restaurant is a tiny, dimly lit hole-in-the-wall.

But the kitchen turns out wood-fired rib-eyes, poblano-cream tenderloin and a perfect rendition of West Exchange Avenue’s fabled chicken-fried steak.

Lately, the Brand Room has added a full menu with soups, salads, pork chops, lunch specials and desserts such as buttermilk pie.

The chicken-fried steak remains fork-tender and lightly battered in the tradition of long-gone Horseshoe Hill Cafe or early Reata.

The Brand Room was formerly a private club and the VIP club during the filming of “1883,” a prequel to “Yellowstone.”
The Brand Room was formerly a private club and the VIP club during the filming of “1883,” a prequel to “Yellowstone.” Bud Kennedy bud@star-telegram.com

Sides include giant onion rings with the same light batter, mashed potatoes with a subtle gravy, deviled eggs and calf fries.

If you can, dine at the bar. It’s dark and mysterious like a Taylor Sheridan version of a Wild West TV saloon.

The building is a former custom boot shop built in 1948 as a machine shop and later used as an awning company and as a Tejano club. It was the lounge for stars Faith Hill and Tim McGraw during work on “1883.”

A logo from the TV show “1883” remains in the window at The Brand Room steakhouse and bar in Fort Worth.s
A logo from the TV show “1883” remains in the window at The Brand Room steakhouse and bar in Fort Worth.s Bud Kennedy bud@star-telegram.com

There’s also two larger dining rooms decorated with the curtains and front-window lettering from “1883.” But they’re less charming and more functional.

By the way, it’s easy to park near West Exchange.

The Brand Room serves dinner from 6 p.m. Wednesdays through Saturdays and lunch from 11 a.m. Thursdays through Saturdays; 817-706-9628, facebook.com/thebrandroomftw.

The comfy, llving-room bar at the Brand Room in Fort Worth as seen Oct. 19, 2023.
The comfy, llving-room bar at the Brand Room in Fort Worth as seen Oct. 19, 2023. Courtesy of The Brand Room

This story was originally published July 8, 2024 at 5:30 AM.

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Bud Kennedy is celebrating his 40th year writing about restaurants in the Fort Worth Star-Telegram. He has written the “Eats Beat” dining column in print since 1985 and online since 1992 — that’s more than 3,000 columns about Texas cafes, barbecue, burgers and where to eat. Support my work with a digital subscription
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