High-powered brush promises sleek, straight hair
There’s something about As Seen On TV products that always seems to draws me in. No matter how gimmicky or cheap looking they might be, the appeal of a product that claims to make my life easier for as little as two payments of $9.99 is not something I can turn a blind eye to so easily.
For this week’s Fab or Flub, I’m reviewing an As Seen On TV product that I’ve had my eye on for a while. Available at Target, the Simply Straight Professional Ceramic Straightening Brush ($59.99) is the second-generation version of the original Simply Straight Ceramic Straightening Brush. Featuring ceramic-wrapped bristles, the brush was designed to be a safe and easy way to achieve straight hair without damaging or burning it.
First impression
Similar to most traditional straighteners, the ceramic straightening brush has a cord and is equipped with buttons to power the product on and off, and control the temperature, which is displayed digitally. The comb, which is designed to be safe for all hair types, is made with tourmaline ceramic that is infused with argan oil to gently straighten hair while eliminating frizz.
The product’s instructions suggest that before using the brush you comb through your hair with a normal brush to remove tangles or knots. The temperature of the straightening brush ranges from 350 to 450 degrees, with 450 degrees being the recommended temperature for thick or curly hair.
In comparison, I usually set my Babyliss straightener to 375 degrees and find it works well on my thick hair. Once the brush has heated to the desired temperature, you simply grab individual sections of your hair and brush down from root to tip, then repeat until you get the desired look that you want.
Fab or flub?
“Flab.” Does the Simply Straight Professional Ceramic Straightening Brush straighten hair? Yes. Does it work as well as a traditional straightener? No. As someone who has naturally thick, wavy hair, I found that it took me longer to straighten my hair with the brush than with the Babyliss straightener I currently use. The results with the brush didn’t look quite as sleek and straight either.
With that said, I could see the brush working well on someone with hair that is finer and doesn’t require more than one pass through with a straightener. I also think it would be a great alternative for those with arthritic hands who find the clamping down of a traditional hair straightener to be painful.
This story was originally published May 26, 2017 at 2:55 PM with the headline "High-powered brush promises sleek, straight hair."