The owner of the San Antonio mattress store that caused outrage with its 9/11-themed commercial announced Friday the store will close “indefinitely.”
In the video released earlier this week, store employees were shown promoting a “Twin Tower Sale.” The video ended with employees pushing down two stacks of mattresses.
“We will be silent through the 9/11 anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families,” owner Mike Bonanno wrote in a statement. “We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign.”
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The company had previously apologized, and the owner said the video was posted to Facebook without his approval.
The store has been slammed on its Facebook and Yelp profiles with one-star reviews and angry comments.
“There is very little we can do to take away the hurt we have caused, but we can begin with silence through the anniversary and then do our best to follow up with the actions that reflect the seriousness of our mistake,” Bonanno wrote.
The company said it will announce plans next week for support of the 9/11 Memorial.
Bonanno also pointed out in his letter that there had been fake social media accounts to fight commenters and said that those have no ties to his company.
“Any account doing so is unauthorized,” he said. “Additionally, I will be the only individual making official comments or statements on behalf of Miracle Mattress.”
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