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Toyota Hits the Gas

Lee Iacocca, former chairman of Chrysler Corporation, once famously said, "When the crusaders get on their horses, you might as well get out of their way." Then again, Iacocca also did things that corporate executives rarely do when confronted with a serious mistake the company's made: He 'fessed up to the error, apologized and quickly made things right with the aggrieved.

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