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Ed Wallace

CSI: Customer Satisfaction Investigation

Costa Mesa, Calif., next door to the better-known Newport Beach, is home to South Coast Subaru. So why is a Subaru dealer of no real consequence, 1,400 miles west of the Metroplex, of any importance to you today? It’s a current object lesson on why the Internet, as often as not, can lead shoppers astray.

Ed Wallace

2015 One Month In

What single item does more to change the Consumer Confidence Index than any other thing that families across America have to buy? The price of gasoline. If you doubt that, Google “consumer confidence survey by year.” You’ll find the University of Michigan Consumer Sentiment Index, published at the website of Advisors Perspectives, and there you can take a walk down the memory lane of our economy’s highs and lows.

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