Dallas Cowboys

Cowboys QB Tony Romo plays the sax in NFL Sunday Ticket TV spot

Dallas Cowboys quarterback Tony Romo will be featured in a new NFL Sunday Ticket TV ad campaign on DIRECTV.

Romo gives his best Kenny G impersonation on the saxaphone in the “Now You Can” spot. Last season, Romo was featured in a spot titled “Arts & Crafts.”

Andrew Luck and Eli Manning will also be part of the “Now You Can” campaign. Eli Manning will be rocking out in a banana suit, while calm, cool and collected Indiana Jones look-a-like Andrew Luck nibbles on cherries watching the sunset with his fruit plate in tow.

The AT&T spots will also go live on Friday on the NFLST.TV front, which which delves into the expanded streaming service.

AT&T is also making a push for college students. AT&T will offer its exclusive live streaming NFLST.TV package to more active college students in the U.S. for the student price of $24.99 a month for four months. Students can access out-of-market games with an internet or Wi-Fi connection, NFLSUNDAYTICKET.TV U, and virtually any device.

The NFL regular season begins Sept. 8 with a Super Bowl 50 rematch between Denver and Carolina.

The Cowboys open the regular season on Sept. 11 against the New York Giants at AT&T Stadium in Arlington.

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