The Dallas Cowboys and their fans are putting a lot of money in their opponents’ pockets.
A lot of money.
According to secondary ticket marketplace Vivid Seats, Cowboys fans appear in force on the road and as a result can impact an opponent’s usual median ticket prices by a staggering 57 percent.
The long-held America’s Team label by the Cowboys comes with a price on the road. The label apparently has not waned for a team that hasn’t been to a Super Bowl since the 1995 season. Even during a 4-12 season a year ago, Cowboys fans were vocal and vivid on the road.
When the Patriots play on the road, the median ticket price for a game is 66 percent higher than the host team's usual median price
When the Packers are in town, the opponent's home median ticket price is 62 percent higher.
On the other end of the spectrum, the Cleveland Browns don’t do much for ticket revenue.
In fact, they can hurt the home team’s take.
The Browns decrease a host team’s overall median price by 17 percent, according to Vivid Seats.
Other teams that decrease the home team’s financial take are Jacksonville, Tampa Bay, Tennessee, San Diego, Rams (now in Los Angeles), Miami, Houston and Minnesota.