Dallas Cowboys

Jerry Jones on Forbes’ ranking: I would trade it for some first downs

Cowboys owner Jerry Jones would trade being atop Forbes’ valuation list for “some first downs.”
Cowboys owner Jerry Jones would trade being atop Forbes’ valuation list for “some first downs.” pmoseley@star-telegram.com

Jerry Jones loves to tell the story of bleeding money when he bought the Dallas Cowboys in 1989. The team was losing $1 million a month.

Now, the Cowboys are worth $4 billion, making them the most valuable sports franchise in sports according to Forbes. Manchester United led the rankings in 2011 and 2012 and Real Madrid reigned the past three years, accoridng to the magazine.

“I would say that I would trade it for some first downs,” Jones told the Star-Telegram about his team’s ranking.

In 1989, Jones spent $70 million for the franchise and $30 million for the leasing rights to Texas Stadium and had $30 million in overdue bills. He spent $77 million of his own cash.

Now, thanks to the Cowboys’ brand and Jones’ marketing, the team is a cash cow.

“I did not get into the NFL to make money,” Jones said. “I had some money, and I spent it to get in the NFL. I spent all my money practically to get into the NFL.”

Jones said he got into the NFL to win Super Bowls and remains “disappointed” the Cowboys have been stuck on five Vince Lombardi trophies since the 1995 season ended.

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