Dallas Cowboys

Jerry Jones is NFL’s most important person

Dallas Cowboys owner Jerry Jones has changed the way the NFL does business.
Dallas Cowboys owner Jerry Jones has changed the way the NFL does business. Star-Telegram

Jerry Jones has a lot of power in the NFL.

Even more than the league’s commissioner, according to USA Today.

The Dallas Cowboys owner top’s USA Today’s list of the NFL’s 100 Most Important People.

Commissoner Roger Goodell is second.

In addition to winning three Super Bowls, Jones’ contributions and innovations in the areas of marketing, corporate sponsorships, television, stadium management, stadium development, labor negotiations and community involvement has made him the most influential person in the league.

The development of AT&T Stadium in Arlington and the upcoming Ford Center at The Star in Frisco are landmark constructions in the NFL. The Ford Center at The Star in Frisco is scheduled to open in August.

Jones serves on a variety of league committees. In 2011, he was was a member of the Management Council Executive Committee that was involved in the labor negotiations for the current Collective Bargaining Agreement.

He and his family are major contributors in the community through The Salvation Army. For nearly 20 years, the Jones family has used the Cowboys’ Thanksgiving Day halftime show as a national stage to start the Salvation Army’s annual Red Kettle Campaign. It has become a holiday tradition.

Jones daughter, Charlotte Jones Anderson, is 89th on the list. She is executive vice president and chief brand officer for the franchise. Cowboys quarterback Tony Romo is 26th on the list.

Jones purchased the Cowboys in 1989 for $140 million. Today, the franchise is worth $4 billion, making it the most valuable sports franchise in the world, according to Forbes magazine.

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