Dallas Cowboys

Could North Texas host another Super Bowl in 2022 or 2023?

North Texas hosted the Super Bowl in 2011, but it was plagued by a winter storm and a seating fiasco.
North Texas hosted the Super Bowl in 2011, but it was plagued by a winter storm and a seating fiasco. Star-Telegram

North Texas could bid for another Super Bowl in two years when NFL owners vote on games for 2022 and 2023.

North Texas did not bid for the 2019, 2020 and 2021 Super Bowls, which owners awarded earlier this week. The Cowboys and local officials were waiting until the Super Bowl seating case from 2011 was completely resolved before trying for another Super Bowl.

“We obviously and totally understand we had business that we needed to clear up here from the previous Super Bowl, which was unfortunate,” Cowboys executive vice president Stephen Jones said. “Hopefully that is coming to an end here this summer, and then hopefully, we’ll be in the hunt. We think this building is special, AT&T Stadium, and certainly a great place for players to come play. I think if you asked players around the league, they certainly enjoy playing the game here. I think North Texas is a great area. I think we were a little snakebit that [Super Bowl 2011] weekend in terms of our weather. I think it’s the first time a snow storm had hit North Texas for a week in 75 years, where kids are out of school for a week. Typically, that’s not the case here in North Texas. We’ve got good weather that time of year.

“We’d certainly love the opportunity to host another one. It would be an honor. And we certainly hope to we get in the mix.”

AT&T Stadium has something no other NFL stadium can offer – more than 100,000 seats. Arlington hosted Super Bowl XLV on Feb. 6, 2011, a first for North Texas, and it became the most financially profitable Super Bowl in history by drawing 103,219.

“We all know economics are important in any situation, and so certainly we hope that plays in our favor,” Jones said. “We do have more suites than any team in the NFL. We’ve got more premium-type items. We’ve got great situation for fans in general, the general admission fans. We’ve got great areas out here in Arlington to entertain in terms of the plaza and things of those nature. So we think we can have a very, very competitive bid and certainly tell a compelling story of why we ought to have one of the greatest events, which is the Super Bowl – the event -- here at this stadium. We obviously have college football championships. We have NBA All-Star games. We have all sorts of major events here. And we certainly would hope at some point we would have that with the NFL.”

The NFL might have returned to North Texas for another Super Bowl already if not for the weeklong winter storm and the seating fiasco, which moved 1,250 fans from temporary seats deemed unsafe. Some fans, 400 of whom were placed in standing-room locations, settled with the NFL while others filed suit.

Owners awarded Super Bowls to Atlanta (LIII in 2019), South Florida (LIV in 2020) and Los Angeles (LV in 2021). Houston and Minnesota host the next two Super Bowls.

NFL spokesman Brian McCarthy said owners will vote in May 2018 for Super Bowl sites in 2022 and 2023.

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