The Dallas Cowboys just keep upping the ante on the NFL.
Now that they have their second crown jewel almost in place -- the soon-to-opened Ford Center at The Star in Frisco at a cost - of $1.5 billion -- to match the $1.2 billion AT&T Stadium in Arlington.
The team is making a play for one of the league’s grand prizes -- the 2018 NFL Draft.
Chad Estis, executive vice president of business operations for the Dallas Cowboys, revealed as much to the Frisco Chamber of Commerce last week. A high-ranking team source confirmed discussions have begun with the NFL about bringing the draft to North Texas.
Sign Up and Save
Get six months of free digital access to the Star-Telegram
The Cowboys could host the draft at either The Star or AT&T Stadium, according to the source, as no final decision has been made.
Estis, however, made a point to sell the visibility of the draft to Frisco business leaders and how it could shine a big spotlight on the Star as well as entire community.
“We are in a deep discussion right now with the NFL about hosting the draft at The Star ... and the national exposure that the NFL Draft brings is massive, and that would be three days of all eyes on Frisco, Texas, and The Star,” Estis said, per Community Impact Newspaper. “I don’t know if there’s a bigger event we could have at The Star. From a pure media standpoint, that could be one of the biggest things that we could potentially have.”
The NFL Draft was held in Chicago the past two years after being a staple in New York City since 1965. Philadelphia is expected to host the draft in 2017, while a decision has yet to be made on 2018.
The 2018 draft would be perfect for the Cowboys and The Star, if they chose to have it there instead AT&T Stadium in Arlington.
The Ford Center, where the Cowboys will house their training headquarters, will open in July. But the Omni Hotel, which will anchor The Star, won’t be ready for another year. Many of the surrounding restaurants and development also won’t open this year.
While the draft would be a great way to promote the Ford Center at the Star, AT&T Stadium already has a proven and successful track record as the host of big events, including the Super Bowl, the NBA All-Star Game, the NCAA Final Four, The BCS National Championship Game, Wrestlemania and much more.