Dallas Cowboys

Cowboys put up big numbers with viewers on NBC’s Sunday Night Football

Despite working their way through a 4-12 season, viewers flocked to their TVs when the Dallas Cowboys were shown on NBC’s Sunday Night Football.
Despite working their way through a 4-12 season, viewers flocked to their TVs when the Dallas Cowboys were shown on NBC’s Sunday Night Football. Star-Telegram

When it comes to TV viewers, the Dallas Cowboys are always good for business.

They were really good for prime-time business in the fall.

Of the 15 most-watched prime-time telecasts between Sept. 7, 2015 and Jan. 3, 2016, NBC’s Sunday Night Football had 13, according to The Nielsen Company.

Three games involving the Cowboys finished in the top 10. The Cowboys-New York Giants game drew an average of 26.8 million viewers to rank third, Cowboys-New Orleans Saints on Oct. 4 (24.2 million) was seventh and Cowboys-Philadelphia Eagles on Nov. 8 was ninth (23.0 million).

The Cowboys were on their way to a 4-12 finish, but it didn’t matter to viewers.

The only non-football telecast ranked in the top 15 was the Republican Debate on CNN on Sept. 16 (8th, 23.1 million).

The only non-NBC Sunday Night game ranked was a Denver-Kansas City Thursday Night Football game that was shown on CBS and NFL Network on Sept. 17.

The highest-rated program was the Chicago-Green Bay game on Nov. 26 that was seen by an average of 27.8 million viewers.

Denver was the top-rated SNF market. Dallas was 13th, Houston 23rd and Austin 30th.

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