Dallas Cowboys

Witten scores family points with new cereal

Jason Witten officially introduced his new cereal on Monday.
Jason Witten officially introduced his new cereal on Monday. Drew Davison

Jason Witten acknowledged he grew up dreaming one day he’d be on a cereal box.

That dream has officially came true Monday with the unveiling of his Witten’s Lucky Stars at a local Albertson’s store.

“It’s pretty exciting for me,” Witten said. “When I got my box the other day, my kids thought I was a hero at home, so definitely helped me at the house. Caught a little grief from my teammates, but it was very rewarding.”

The cereal is available at all participating Albertson’s and Tom Thumb stores in North Texas, as well as online at www.plbsports.com. The Albertson’s store in Colleyville had the toasted oats cereal with marshmallows priced at $2.99 a box.

A portion of the proceeds will benefit Witten’s SCORE Foundation. Albertson’s also presented Witten with a $75,000 check for his foundation that focuses on preventing domestic violence.

Witten acknowledged that Monday was a good day for him and his charity, although Sunday night’s loss in New Orleans was still fresh on his mind.

“It was a long flight home,” Witten said. “But when you have an opportunity to partner with great people that kind of share the same beliefs that you have, it makes it easier to get up in the morning even though you’re disappointed and you’re frustrated.

“Sunday can’t get here fast enough, but today is a great day.”