Dallas Cowboys

Cowboys get Nationwide jingle advertisement


The Dallas Cowboys will have a Nationwide Insurance jingle ad starting Tuesday. The ad is online only, but might expand to other platforms.
The Dallas Cowboys will have a Nationwide Insurance jingle ad starting Tuesday. The ad is online only, but might expand to other platforms. Courtesy of Dana Andreoli

The Dallas Cowboys are America’s Team so it’s fitting that they have a Nationwide jingle.

Nationwide Insurance will debut its first Cowboys-only National Football League Jingle ad Tuesday. The spot will appear online, including on Facebook and Twitter. An English and Spanish language version will also air on local TV and run into the regular season.

The spot features a substitute teacher working “Cowboys Math” on the board with problems such as “5 + 4 = Romo” and “90 - 8 = Witten.”

There’s an extra credit problem at the end of the video: “Federick + T. Smith + Z. Martin = 219.”

The answer is their jersey numbers added together.

The Columbus-based insurance company signed a three-year agreement with the NFL in 2014 to become an official insurance sponsor of the league.

This story was originally published August 31, 2015 at 4:41 PM with the headline "Cowboys get Nationwide jingle advertisement."

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