Dallas Cowboys

Coach Mike McCarthy used ‘Monkey Butt’ to motivate Dallas Cowboys to win over Falcons

Dallas Cowboys coach Mike McCarthy is becoming known for his unique motivational techniques.

Last season, he had his team smash watermelons before a victory against the Minnesota Vikings.

Last week, he went a little more raw in trying to pump the Cowboys up after a bad loss to the Denver Broncos.

He termed it “Red Ass Week” (RAW) and told them to get mad and take it out on the Atlanta Falcons.

How showed the players a power point with Monkey Butt, the anti-chafing powder, as the centerpiece. He also passed it around in the locker room.

The Cowboys responded with their most complete performance of the season in a 43-3 victory against the Falcons.

McCarthy didn’t want to talk about his personal hygiene but said “Monkey Butt” was impressive in his cure of chafing.

All kidding aside, he said coming up with different ways to motivate is important this time of the year. He said it’s good to have the players laugh and you have to have more than one or two ways to make a point.

”You have to keep it fresh,” McCarthy said. “You are focused on the same thing everything week. There is a reality of being redundant. The game is football is so much about the mental and emotional. This is when it gets tough. Using different ways to focus is important. I think it’s helpful.”

The Cowboys do not have an endorsement deal with Monkey Butt. Not yet.

This story was originally published November 15, 2021 at 3:53 PM.

Related Stories from Fort Worth Star-Telegram
Clarence E. Hill Jr.
Fort Worth Star-Telegram
Clarence E. Hill Jr. covered the Dallas Cowboys as a beat writer/columnist for the Fort Worth Star-Telegram from 1997 to 2024.
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER