FRISCO Dallas Cowboys owner Jerry Jones has an incredible amount of self-awareness.
Even though he says a lot of incredulous stuff, he always knows what he is saying.
It's done with purpose and intent, often with shock and awe.
But just because you know the issue and accept the issue doesn't make it right, especially when you have no interest in changing.
So here we are with Jones and his penchant for creating distractions on his own team, most recently with the mini-quarterback controversy with rookie Dak Prescott and Tony Romo.
In Jones' mind, there is no such thing as a off-field distractions hurting the team. At least that was Jones' take on his radio show on 105.3 the Fan Tuesday morning.
Jones also allowed that team chemistry is overrated and that if a player could help the team that is all that mattered.
Of course, he's conveniently forgetting the distractions of the Michael Irvin court cases of the late 1990s and the locker room combustions of Terrell Owens and Greg Hardy to name a few.
Jones went deep into false equivalency to support his stance.
First he tried to compare his penchant for causing distractions with the intent of drawing attention to his team to the marketing strategy of the Hall of Fame general manager Tex Schramm, who helped make the Cowboys America's team in the 1970s with his media-friendly ways, ushering in the Thanksgiving Day tradition and creating the cheerleaders among others.
"I've always wanted to put as much out there as I can," Jones said on his radio show. " I think Tex Schramm actually had that attitude before I became a Cowboy. And he was brilliant at it. And when I got here we were the first team to ever put a camera in the draft room. And ESPN showed our draft room activity. So I'm very much into putting interesting things, or at least things that I think are interesting or could be to other people. It falls into that category. And I might give it a little extra twist one way or the other, but I do that naturally. So, bottom line is that was a little self-reflecting there. And it can be pretty accurate. A lot of times I do this stuff to create the debate."
Using marketing strategy to increase the visibility of your team is one thing, causing distractions that could potentially cause locker room dissension to create debate is another.
Of course Jones, then tried to say his ability to sell tickets in college before games while a member of the Arkansas football team in the 1960s proved that you can focus no matter what you did before games.
"I was making about $400 a ballgame while I was in school," Jones said. "Then I would come in, slip my pants on, and Coach Broyles would smile and say, 'Is Jones in?' and then he would get on with the team message. My point is I never believed in that kind of distraction as an issue."
Maybe Prescott and running back Ezekiel Elliott should greet fans before the playoff game at AT&T Stadium instead being in the locker room with their teammates since it's no big deal.
Three words come to mind: Come on man!