The Dallas Cowboys know all about branding.
So does PepsiCo.
On Thursday, they announced a multi-year renewal of its snack and beverage contract, building off an already 20-year relationship.
PepsiCo, which includes Tostitos, Pepsi and Lipton, is the official salty snack, tea and soft drink provider for the team and AT&T Stadium in Arlington.
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PepsiCo and the Cowboys have a custom-built, first-of-its-kind in the NFL digital tunnel cover sign inside AT&T Stadium. The LED sign features Lipton and Tostitos branding.
The Cowboys also have the Tostitos Championship Plaza at The Star in Frisco.
Wide receiver Terrance Williams continues his partnership with Pepsi for the 2016-17 season, adding to a long list of professional PepsiCo athletes. PepsiCo is also a long-term, official partner of the National Football League.
Gatorade continues to be the official sports nutrition partner of the NFL.