When two of the most popular NFL teams in two of the biggest media markets get together, good things tend the happen.
From a viewership standpoint, great things tend to happen.
The New York Giants’ 10-7 victory over the Dallas Cowboys on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 26.7 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched prime-time NFL telecast this season and NBC’s most-watched regular-season Sunday game since Week 1 of 2015, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only Sunday Night Football broadcast averaged 26.5 million viewers, the best viewership for a Week 14 prime-time NFL game since 1989 (26.502 million for 49ers-Rams on ABC’s MNF) and topping last year’s Week 14 SNF game by 26 percent (21.0 million for Patriots-Texans). TV viewership for the Cowboys-Giants peaked at 28.1 million from 10:30-10:35 p.m. for the game’s final minutes.
Sign Up and Save
Get six months of free digital access to the Star-Telegram
NBC Sports Digital reached 1.2 million unique users who streamed 42.2 million minutes of Cowboys-Giants – NBC’s best-ever totals for a Sunday NFL game, excluding Super Bowls.
The Cowboys (11-2) host the Tampa Bay Buccaneers (8-5) at AT&T Stadium on NBC’s SundayNight Football. Kickoff is 7:30 p.m.
The game originally was scheduled for a noon start, but NBC flexed the game to Sunday Night Football.
Dallas Cowboys regular-season schedule
Giants 20, Cowboys 19
Cowboys 27, Redskins 23
Cowboys 31, Bears 17
Cowboys 24, 49ers 17
Cowboys 28, Bengals 14
Cowboys 30, Packers 16
Cowboys 29, Eagles 23, OT
Cowboys 35, Browns 10
Cowboys 35, Steelers 30
Cowboys 27, Ravens 17
Cowboys 31, Redskins 26
Cowboys 17, Vikings 15
NY Giants 10, Cowboys 7
vs. Tampa Bay