Dallas Cowboys

Cowboys-Giants rematch draws big viewership numbers

The New York Giants upended the Dallas Cowboys 10-7. More than 26 million watched the game on Sunday Night Football.
The New York Giants upended the Dallas Cowboys 10-7. More than 26 million watched the game on Sunday Night Football. rmallison@star-telegram.com

When two of the most popular NFL teams in two of the biggest media markets get together, good things tend the happen.

From a viewership standpoint, great things tend to happen.

The New York Giants’ 10-7 victory over the Dallas Cowboys on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 26.7 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched prime-time NFL telecast this season and NBC’s most-watched regular-season Sunday game since Week 1 of 2015, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics.

The NBC-only Sunday Night Football broadcast averaged 26.5 million viewers, the best viewership for a Week 14 prime-time NFL game since 1989 (26.502 million for 49ers-Rams on ABC’s MNF) and topping last year’s Week 14 SNF game by 26 percent (21.0 million for Patriots-Texans). TV viewership for the Cowboys-Giants peaked at 28.1 million from 10:30-10:35 p.m. for the game’s final minutes.

NBC Sports Digital reached 1.2 million unique users who streamed 42.2 million minutes of Cowboys-Giants – NBC’s best-ever totals for a Sunday NFL game, excluding Super Bowls.

The Cowboys (11-2) host the Tampa Bay Buccaneers (8-5) at AT&T Stadium on NBC’s SundayNight Football. Kickoff is 7:30 p.m.

The game originally was scheduled for a noon start, but NBC flexed the game to Sunday Night Football.

Beat writers Clarence Hill and Charean Williams break down the Cowboys second loss of the season. Video by Drew Davison.

Dallas Cowboys regular-season schedule

Sept. 11

Giants 20, Cowboys 19

Sept. 18

Cowboys 27, Redskins 23

Sept. 25

Cowboys 31, Bears 17

Oct. 2

Cowboys 24, 49ers 17

Oct. 9

Cowboys 28, Bengals 14

Oct. 16

Cowboys 30, Packers 16

Oct. 23

Bye

Oct. 30

Cowboys 29, Eagles 23, OT

Nov. 6

Cowboys 35, Browns 10

Nov. 13

Cowboys 35, Steelers 30

Nov. 20

Cowboys 27, Ravens 17

Nov. 24

Cowboys 31, Redskins 26

Dec. 1

Cowboys 17, Vikings 15

Dec. 11

NY Giants 10, Cowboys 7

Dec. 18

vs. Tampa Bay

7:30 p.m.

KXAS/5

Dec. 26

vs. Detroit

7:30 p.m.

ESPN

Jan. 1

at Philadelphia

Noon

KDFW/4

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