Cowboys-Giants rematch draws big viewership numbers
When two of the most popular NFL teams in two of the biggest media markets get together, good things tend the happen.
From a viewership standpoint, great things tend to happen.
The New York Giants’ 10-7 victory over the Dallas Cowboys on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 26.7 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched prime-time NFL telecast this season and NBC’s most-watched regular-season Sunday game since Week 1 of 2015, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only Sunday Night Football broadcast averaged 26.5 million viewers, the best viewership for a Week 14 prime-time NFL game since 1989 (26.502 million for 49ers-Rams on ABC’s MNF) and topping last year’s Week 14 SNF game by 26 percent (21.0 million for Patriots-Texans). TV viewership for the Cowboys-Giants peaked at 28.1 million from 10:30-10:35 p.m. for the game’s final minutes.
NBC Sports Digital reached 1.2 million unique users who streamed 42.2 million minutes of Cowboys-Giants – NBC’s best-ever totals for a Sunday NFL game, excluding Super Bowls.
The Cowboys (11-2) host the Tampa Bay Buccaneers (8-5) at AT&T Stadium on NBC’s SundayNight Football. Kickoff is 7:30 p.m.
The game originally was scheduled for a noon start, but NBC flexed the game to Sunday Night Football.
Dallas Cowboys regular-season schedule | |||
Sept. 11 | Giants 20, Cowboys 19 | ||
Sept. 18 | Cowboys 27, Redskins 23 | ||
Sept. 25 | Cowboys 31, Bears 17 | ||
Oct. 2 | Cowboys 24, 49ers 17 | ||
Oct. 9 | Cowboys 28, Bengals 14 | ||
Oct. 16 | Cowboys 30, Packers 16 | ||
Oct. 23 | Bye | ||
Oct. 30 | Cowboys 29, Eagles 23, OT | ||
Nov. 6 | Cowboys 35, Browns 10 | ||
Nov. 13 | Cowboys 35, Steelers 30 | ||
Nov. 20 | Cowboys 27, Ravens 17 | ||
Nov. 24 | Cowboys 31, Redskins 26 | ||
Dec. 1 | Cowboys 17, Vikings 15 | ||
Dec. 11 | NY Giants 10, Cowboys 7 | ||
Dec. 18 | vs. Tampa Bay | 7:30 p.m. | KXAS/5 |
Dec. 26 | vs. Detroit | 7:30 p.m. | ESPN |
Jan. 1 | at Philadelphia | Noon | KDFW/4 |
This story was originally published December 12, 2016 at 4:31 PM.