Dallas Cowboys tight end Jason Witten in Pantene commercial

Dallas Cowboys tight end Jason Witten has partnered with Pantene, a hair care brand, in a commercial to help give dads the tools to spend more quality time with their daughters.

The brand is furthering its ‘Strong is Beautiful’ campaign by celebrating the next generation of strong women.

Pantene is releasing a series of four how-to videos and one 30-second ensemble commercial featuring New Orleans’ Benjamin Watson, Pittsburgh’s DeAngelo Williams and Witten styling their daughters’ hair.

Witten and his wife Michelle have two daughters, Landry and Hadley, and two sons, C.J. and Cooper.

This story was originally published February 5, 2016 at 5:51 PM.