Dallas Mavericks

Mavs’ Mark Cuban: NBA needs to use software to fix schedule

Dallas Mavericks owner Mark Cuban is high-fived by forward Chandler Parsons. Cuban wants to see fixes made to an NBA schedule that has too many games being played in clusters.
Dallas Mavericks owner Mark Cuban is high-fived by forward Chandler Parsons. Cuban wants to see fixes made to an NBA schedule that has too many games being played in clusters. AP

Dallas Mavericks owner Mark Cuban believes the NBA can and should do a better job of scheduling its games, especially when it comes to divisional opponents playing each other four times on the second night of a back-to-back.

“The NBA just needs to upgrade its software to actually using software to figure out scheduling,” Cuban said before Wednesday’s game in Houston. “Also, we have to increase the value of an NBA game when it comes to scheduling blackout times that all the teams are allowed to block out for the arena.

“There was a time at some point where that concert might have been more valuable than a basketball game to the finances of an owner of an NBA team, but those days need to be long gone. We pretty much — other than a couple of buildings — have got almost all new buildings, and we’ve become a much better sales organization.”

In other words, Cuban wants NBA owners to demand better control of the dates in their buildings so that some of these outlandish periods where teams play four games in five days can be eliminated.

Cuban also wants to avoid what’s happened to his team, which will be on the second night of a back-to-back all four times they face the Rockets this season.

“There’s all kinds of different software ways to [eliminate] it,” Cuban said. “When you schedule nurses or doctors in a hospital, you have to have it so you can’t work more than X number of hours, X number of days, etc.”

Alterations to the season, Cuban insists, also should be considered. But not at the expense of shortening the 82-game regular season.

“I have no problem reducing the number of exhibition games, and I’ve said for a long time that we should extend the season another week or two,” Cuban said. “But the response has always been that’s not what our TV partners want.

“I don’t know if that’s changed or not, but I think the quality of our product goes up significantly when — it’s not so much about rivals — it’s more about just the quality of the game in general.”

Similar approach

Chandler Parsons said Wednesday that not much has changed with his game since Rajon Rondo joined the Mavs on Dec. 18.

“I’m playing off the ball a lot, just trying to stay in his vision, trying to cut, trying to get out in transition, always have my hands up because he’s such a good passer,” Parsons said. “I’m just ready to shoot to score the ball when it comes my way, but nothing really has changed to me.”

Parsons’ point forward duties have decreased since Rondo’s arrival.

“If I get the ball, I’m still trying to create, I’m still trying to use pick-and-roll and I’ve still got to take shots,” Parsons said. “But it’s pretty much his show on offense, and he has the ball in his hands a lot, so I’ve just got to kind of get more comfortable with him, make reads off him.”

Dwain Price, 817-390-7760

Twitter: @dwainprice

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