Dallas Mavericks owner Mark Cuban is in the news again.
In a political kind of way.
Bud Light unveiled Cuban as the newest member of the #BudLightParty, first launched at Super Bowl 50.
The commercial spot will begin appearing on Bud Light social channels today.
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The advertising campaign celebrates bringing people together – for fun – over a beer. The “Raise One to Right Now” tagline is designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments.
Nothing is more timely than the drama-filled presidential election.
In the spot, Cuban hosts a news conference, announcing that he’s joined the ranks of the #BudLightParty, pledging to help America’s most inclusive beer raise one to right now. (The full video is here.)