Dallas Mavericks

Mavericks owner Mark Cuban strikes presidential pose in new ad spot

Dallas Mavericks owner Mark Cuban will star in a new Bud Light commercial.
Dallas Mavericks owner Mark Cuban will star in a new Bud Light commercial. Special to the Star-Telegram

Dallas Mavericks owner Mark Cuban is in the news again.

In a political kind of way.

Bud Light unveiled Cuban as the newest member of the #BudLightParty, first launched at Super Bowl 50.

The commercial spot will begin appearing on Bud Light social channels today.

The advertising campaign celebrates bringing people together – for fun – over a beer. The “Raise One to Right Now” tagline is designed to provide a unique and light-hearted Bud Light perspective on timely cultural moments.

Nothing is more timely than the drama-filled presidential election.

In the spot, Cuban hosts a news conference, announcing that he’s joined the ranks of the #BudLightParty, pledging to help America’s most inclusive beer raise one to right now. (The full video is here.)

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