Marketing never ends in professional sports.
The latest is a partnership between Bud Light and the NBA.
This one has a Dallas Mavericks twist.
Bud Light is celebrating NBA All-Star Weekend with a series of special edition beer cans of 13 of the league’s teams.
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The Dallas Mavericks are one of the teams in the initial phase of the NBA cans program. The others are Chicago, Cleveland, Memphis Miami, Oklahoma City Denver, New York Knicks, Los Angeles Lakers, San Antonio, Houston, Golden State and All-Star Game host city New Orleans.
The special edition Bud Light cans are in stories now and throughout the remainder of the season.