The brew will make its debut during the Duck Commander 500 race weekend, April 7-9 in Fort Worth, and be available throughout the track.
“We could have named any number of brands ‘The official beer of Texas Motor Speedway,’ ” President and General Manager Eddie Gossage said, “but we decided to produce our own with the folks at Audacity Brew House. We have a certain reputation here in ‘No Limits, Texas,’ and felt we could best develop a craft beer to represent us. We didn’t license some beer brand; we created it.”
With the introduction of No Limits, the speedway becomes the state’s first pro sports venue to own a beer brand. Audacity co-owner Scott Lindsey describes it as a light-bodied Texas steam beer, with low bitterness and a toasty, rustic finish.
“It’s a beer that we can all enjoy,” Lindsey said. “Everyone from the most experienced craft beer drinker to first-time tasters.”
Crafted with pale barley and lager yeast to provide a light, malt character, it’s aged for three weeks and cold filtered before being transferred into 12-ounce cans, Audacity brewmaster Doug Smith said.
“We were thinking, ‘What is the perfect beer that you’re going to want to drink when you’re at the great speedway watching cars go 180 miles an hour?’ ” Smith said. “It’s a little bit hot out there, a little bit noisy. So you need something super refreshing, super tasty, very easy drinking, and a little sweet.”
No Limits Checkered Past is the 12th beer on Audacity Brew House’s lineup. It will sell for $7 in 12-ounce cans at the track and $12 in 22-ounce drafts. Following race weekend, it will be available at various local retailers.
Gossage said creating a signature beer for TMS just made sense.
“You know with craft beer being such a hot thing these days, one day it just hit me, ‘Why don’t we have our own?’” he says on a video introducing No Limits. “You gotta give it a shot. Where else is bad enough … to have its own daggum beer?”