How Tony Stewart’s “Smoke Show” has lasted a decade at TMS
Tony Stewart made a name for himself for his brashness on the race track. He became a fan favorite known as “Smoke” for his perception of being a blue-collar driver who wasn’t afraid of controversial moments or statements.
But perception sometimes isn’t reality. The reality is that Stewart cares deeply about using his platform to give back, and he’s made a major impact for Texas Motor Speedway.
In fact, next month will mark the 10th “Smoke Show” at the track, a one-day fantasy camp for racing fans that has raised more than $1.7 million for the Texas chapter of Speedway Children’s Charities.
So how has this event lasted a decade?
“When we did the first one, it was with media members,” Stewart said. “It was such a big hit and the media enjoyed it so much that we decided to turn it into a charity event and have people come and ride.”
Campers go through a full race-day experience, including driving themselves as well as a three-lap ride along with Stewart.
“It’s fun to see when we come in and stop the car to see how excited they are and to see how much faster we’re running compared to when they were behind the wheel,” Stewart said. “It’s something where most people have never been that fast in any car, never mind on a mile-and-a-half oval.”
Fans interested in participating still have an opportunity to enroll by Wednesday, which will ensure they receive a personalized “Smoke Show” fire suit. Enrollment will remain open after that until spots are filled. Outside of the driving experience and fire suit, participants will have a personalized locker and dinner with Stewart.
More information and sign-up information is available on TMS’ website.
“This is something I actually look forward to,” Stewart said. “I like coming and doing this event. A lot of people who have come year after year are now friends of mine as well.
“It’s a fun day, but at the end of the day when it’s over we all realize we’ve done a great thing and raised a lot of money for a great charity.”