Dean & DeLuca going all-in with PGA Tour sponsorship at Colonial

As expected, Dean & DeLuca has wasted no time in getting its brand out there in its inaugural year sponsoring the PGA Tour stop at Colonial Country Club.

Fans throughout the Dean & DeLuca Invitational week will have plenty reminders that a new sponsor has taken over and the company is going the extra mile to ensure that.

The gourmet foods and gift basket retailer has set up a replica store just off the 10th tee box which is dubbed "Prince Street." Fans will be able to purchase D&D products, as well as enjoy beverages on a patio overlooking the practice green and 10th tee box.

Additionally, each tee box has a D&D shopping bag serving as its tee marker.

Dean & DeLuca has signed a sponsorship deal through 2021, and intends to expand retail outlets into the DFW area in the future.

This story was originally published May 23, 2016 at 5:00 PM with the headline "Dean & DeLuca going all-in with PGA Tour sponsorship at Colonial."