The Colonial is known for giving out plaid jackets to its champions.
This year’s Charles Schwab Challenge champion will receive a restored 1973 Dodge Challenger to go along with the signature plaid jacket.
Why 1973? Why a Challenger? Well, the Colonial has been “challenging” golfers for 73 years and Charles Schwab was incorporated in 1973.
“As a brand that was founded on challenging the status quo for investors, we wanted to honor the spirit of the tournament with a one-of-a-kind award that represents the ‘challenger’ spirit of both the champion and our company,” Charles Schwab executive vice president and chief marketing officer Andy Gill said in a statement.
“With this incredible prize and all of the other fan-friendly events and improvements we have planned, we look forward to bringing this challenger spirit to life.”
The car is described as a “restomod” that mixes vintage body with modern comfort, performance and reliability. It’s painted Glacier Blue, a nod to Schwab’s colors, and features Colonial’s trademark Scottish royal tartan on the seats, a nod to the plaid jacket.
The car took six months to restore at Pure Vision Design in Simi Valley, California, and will be on display at this year’s Colonial during the tournament rounds May 23-26.
This marks the first year that Charles Scwhab is the title sponsor of Colonial, as it signed a four-year deal through the 2022 tournament.
The tournament didn’t have a title sponsor last year, and it was named the Fort Worth Invitational. Four local companies, American Airlines, XTO Energy, BNSF and AT&T, along with Colonial members, ensured the event survived and bridged the gap before landing Charles Schwab.