The Colonial faced a dire situation last year.
Title sponsor Dean & DeLuca bailed on its agreement, leaving the fate of Fort Worth’s longtime professional golf event in jeopardy. But area companies such as American Airlines, AT&T, BNSF Railway and XTO Energy stepped up to bridge the gap.
Mayor Betsy Price played a key part in getting those companies on board and saving the tournament.
Now, Colonial appears to be in solid shape going forward with Charles Schwab becoming the title sponsor for the tournament that has been re-branded as “The Charles Schwab Challenge.”
At the conclusion of Thursday’s PGA Tour Tournament Meetings in California, the Charles Schwab Challenge was honored as the “Most Engaged Community” in 2018 among all events on TOUR.
“To be recognized by our fellow PGA Tour tournaments is truly an honor,” tournament chairman Rob Hood said in a statement. “This award will be celebrated with our community.”
The “Most Engaged Community” also recognizes the event that best fosters strong attendance, volunteer support, year-round community involvement, media participation and, ultimately, incorporates the community into the tournament.
Colonial earned the same distinction in 2009 when it had the “Pink Out” to support Phil Mickelson’s wife, Amy, who had recently been diagnosed with breast cancer.
With the local business support last season, Colonial had an all-time high of $14.8 million in charitable impact.