TCU is preparing to unveil a new video board in the south end zone at Amon G. Carter Stadium, the school said in a release announcing the extension of its long-term agreement with Learfield.
Learfield, a college sports marketing company, has worked with TCU for 20 years, and athletic director Mike Buddie praised the company for how it has helped the Horned Frogs.
“Our relationship with Learfield is a true partnership,” Buddie said. “As the landscape of college athletics continues to evolve, Learfield and our local Horned Frog Sports Properties team have shifted with it, always keeping TCU’s success at the forefront. That shared commitment is what makes this collaboration thrive, and we look forward to continued growth together.”
Learfield focuses on maximizing sponsorships and creating name, image and likeness opportunities for athletes. The company will add to its on-campus staff and work with digital advertisers to generate revenue for the program.
Cole Gahagan, the president and CEO of Learfield, echoed Buddie’s comments, praising the partnership between the two companies.
“For decades, TCU has demonstrated that success across athletics translates to success across the campus, and that unyielding commitment to excellence now extends to financial success for Horned Frog athletes,” he said. “Likewise, Learfield has spent the last five years perfecting the college athletics commercial model of the future, maximizing revenues for school partners, and maximizing brand and licensing partnerships for our student athletes as well. The combination of these two missions is incredibly powerful, and the future is bright for TCU athletes, alums and fans.”
Game schedule dates, times, locations
NEXT UP: Game dates, times, locations, channel
Rangers ▶
April 17 Rangers 5, Seattle 0
April 18 Seattle 7, Rangers 3
April 19 Seattle 5, Rangers 2
April 21 Rangers 5, Pittsburgh 1
April 22 Pittsburgh 8, Rangers 4
April 23 Rangers 6, Pittsburgh 1
April 24 vs. Athletics, 7:05 p.m., CW
April 25 vs. Athletics, 6:05 p.m., RSN
April 26 vs. Athletics, 1:35 p.m., RSN
April 27 vs. N.Y. Yankees, 7:05 p.m., RSN
April 28 vs. N.Y. Yankees, 7:05 p.m., RSN
April 29 vs. N.Y. Yankees, 1:35 p.m., RSN
TCU Baseball ▶
April 14 TCU 12, Tarleton State 5
April 17 Baylor 11, TCU 4
April 19 TCU 5, Baylor 4 (doubleheader)
April 19 TCU 10, Baylor 2 (doubleheader)
April 21 TCU 6, Dallas Baptist 5 (10 innings)
April 24 vs. Houston, 6 p.m., ESPN+
April 25 vs. Houston, 2 p.m., ESPN+
April 26 vs. Houston, 1 p.m., ESPN+
April 29 vs. UT Arlington, 6 p.m., ESPN+
May 1 at Oklahoma State, 6 p.m., ESPN+
May 2 at Oklahoma State, 6 p.m., ESPN+
May 3 at Oklahoma State, 1 p.m., ESPN+
Stars ▶
First-round playoff series (Stars lead 2-1)
Game 1: April 18 Minnesota 6, Stars 1
Game 2: April 20 Stars 4, Minnesota 2
Game 3: April 22 Stars 4, Minnesota 3 (2OT)
Game 4: April 25 at Minnesota, 4:30 p.m., TBS, truTV, HBO Max, Victory+
Game 5: April 28 vs. Minnesota, 7 p.m., ESPN2, Victory+
Game 6 (if necessary): April 30 at Minnesota, TBA
Game 7 (if necessary): May 2 vs. Minnesota, TBA
Wings▶
April 30 at Indiana (preseason), 6 p.m., Ion
May 3 vs. Las Vegas (at Austin) (preseason), 6 p.m., Ion
May 9 at Indiana, noon, ABC
May 12 vs. Atlanta, 7 p.m., KFAA
May 14 vs. Minnesota, 7 p.m., Amazon Prime Video
TCU Football ▶
2026 season
Aug. 29 vs. North Carolina (at Dublin), TBA
Sept. 12 vs. Grambling State, TBA
Sept. 19 vs. Arkansas State, TBA
Sept. 26 at Central Florida, TBA
Oct. 3 vs. BYU, TBA
Oct. 17 at Baylor, TBA
Oct. 24 vs. West Virginia, TBA
Oct. 31 vs. Kansas, TBA
Nov. 6 at Arizona, TBA
Nov. 14 vs. Kansas State, TBA
Nov. 21 vs. Utah, TBA
Nov. 26 at Texas Tech, TBA
Cowboys ▶
2026 season
TBA vs. TBA (at Rio de Janeiro), TBA
2026 opponents (dates and times TBA; one home game will be in Rio)
vs. N.Y Giants
vs. Philadelphia
vs. Washington
vs. Arizona
vs. San Francisco
vs. Tampa Bay
vs. Jacksonville
vs. Tennessee
vs. Baltimore
at N.Y Giants
at Philadelphia
at Washington
at L.A. Rams
at Seattle
at Green Bay
at Houston
at Indianapolis
FC Dallas ▶
March 14 FC Dallas 3, San Diego 3
March 21 FC Dallas 4, Houston 3
April 4 FC Dallas 4, D.C. United 0
April 11 FC Dallas 1, St. Louis 1
April 18 FC Dallas 2, LA Galaxy 2
April 22 vs. Minnesota, 7:30 p.m., Apple TV
April 25 at Seattle, 9:30 p.m., Apple TV
May 2 at NY Red Bulls, 6:30 p.m., Apple TV
May 9 vs. Salt Lake, 7:30 p.m., Apple TV
May 13 vs. Vancouver, 7:30 p.m., Apple TV
Texas Motor Speedway ▶
April 23-25 Pate Swap Meet
April 25 FuelFest
April 30-May 2 High Limit Racing Stockyard Stampede
May 1 NASCAR Truck Series: SpeedyCash.com 250
May 2 NASCAR O'Reilly Auto Parts Series: Andy's Frozen Custard 340
Lawrence Dow is a digital sports reporter from Philadelphia. He graduated with a master’s degree in journalism from USC. He’s passionate about movies and is always looking for a great book. He covers the Texas Rangers and other sports.
