As the Fort Worth Stock Show & Rodeo opens another year, it will have to rack up big numbers to outperform last year’s show.
Total visitors, dollars spent and taxes generated increased significantly during last year’s Stock Show, according to economic impact report released this week.
The 23-day event attracted 414,058 people, generating 1,248,500 visitor days through repeat visits, the fourth time the visitor-day count passed the 1 million mark, according to the report by Fort Worth-based Grotta Marketing Research.
Visitor days in 2015 increased 9.8 percent over the 2014 count of 1,137,100. Of those, 866,460 were visits from people coming from outside Fort Worth, 294,646 were Fort Worth residents, and 87,395 were from outside Texas, the report said.
191,413 Number of Fort Worth Stock Show rodeo tickets scanned in 2015
In all, 191,413 rodeo tickets were scanned, 4,658 more than in 2014.
$62.4 millionAmount spent by Stock Show visitors in 2015
Visitors spent $62.4 million, and Stock Show expenditures during the show and in the 12 months prior to the event were $26.2 million, for a total of $88.6 million. Also, $1.7 million was paid in Fort Worth taxes and $5.5 million to the state, the report shows.
In 2014, $56.8 million was spent by visitors and in preparation of the show.
“These numbers don’t have a multiplier,” Stock Show Chairman Ed Bass told the Fort Worth City Council on Tuesday. “These are direct expenditures — real numbers spent. This is why we say, ‘This Thing Is Legendary.”
Multipliers are sometimes used to calculate indirect economic impact, as a way to capture dollars spent with suppliers.
Show participants came from 41 states, Canada and Mexico. And of the 1,616 people who registered at the international suite, 94 countries were represented, the report said.
As for the number of livestock entries, there were 10,252 cattle, 4,137 pigs and 2,433 sheep.