Fort Worth

A new Hilton branded hotel is bringing trendy vibes to the Fossil Creek neighborhood

Fort Worth is getting its own Tru Hotel, and it’s opened reservations for January 2020.

The hotel, located at 6200 Old Denton Road in the Fossil Creek area, has 94 rooms, an outdoor entertainment area, a patio and a fitness center. The marketing wants to capitalize on the proximity to Alliance in North Fort Worth.

The hotel opens Dec. 5.

Tru by Hilton brands itself as an affordable but colorful and youth-oriented hotel. Unlike some of Hilton’s upscale brands, the rooms are smaller and the rates are cheaper, but the vibe and the decor are reminiscent of a trendy college dorm room with bright colors and modular furniture. When Hilton first announced the brand in 2016, the Associated Press reported that it was meant to compete with economy and midscale hotels like Comfort Inn, Fairfield Inn and La Quinta, but attract a more millennial market.

As one of Hilton’s newer brands, they have yet to populate every major metro, thus the Fossil Creek location being the first one in Fort Worth. But Tarrant County will soon open its arms to another Tru hotel in Euless, along Texas Highway 121, which opens in February.

Carla Jimenez covers breaking business news and commercial retail development. Born and raised in Euless, she took a detour in the Midwest for a few years, but she’s back in the land of football, barbecue and Dr Pepper.