Feedstore BBQ restaurant in Old Town Keller will serve its last brisket on Feb. 14.
The restaurant opened in September 2014 in the building that formerly housed the beloved Up N’ Smoke BBQ at 134 Main St.
Matt Lafavers said this was the first expansion beyond the original Southlake restaurant, which will remain open. Though it was a tough decision, the Keller location just wasn’t a fit.
"We gave it a good run," Lafavers said. "We’re just not doing the sales that we need to be doing to support the overhead there. We have seating for 100."
Among other things, Old Town Keller doesn’t have enough parking, he said. And the other nearby restaurants sell alcohol. Feedstore BBQ kept its family friendly atmosphere, possibly putting it at a competitive disadvantage there, Lafavers said.
The Lafavers family opened the Keller eatery at the same time that their original restaurant in Southlake closed for renovations. Sales at the Southlake location, which re-opened in December 2014, are still going strong, Lafavers said.
The Southlake location opened in 2001 and will be very hard to duplicate—it’s the only restaurant on White Chapel Boulevard and it’s surrounded by picturesque estate homes and wide open pastures. The location was originally a feed and general store in the late 1950s.
Plus, the Lafavers family has deep roots in Southlake because they all grew up there.
Looking back, Lafavers said Keller may have been too big of a move with its multiple high schools, making it difficult to get involved in the community.
"We want to find a location that’s similar to Southlake, start small in a smaller town where we can grow with the town," Lafavers said.
Lafavers said he’s heard from their loyal fans in Keller who are sad to see the Keller Feedstore BBQ close.
"People loved our food," he said. "We got fairly good reviews and quite a few regular customers, we just didn’t get enough. We were losing money."